This is in fact correct in Scotland at the moment.
The Sun is 10p, the Daily Record is 25 or 30 (don't really know, don't buy either) with some kind of coupon money back offer because they don't have anything like the assets to fight news International. That kind of thing used to be illegal. The Murdoch empire has been trying to get media control here for ages, this is why Sheridan went to the Record with his story, because he knows they'll put their full weight behind it. If you had any clue about the situation you would have known that.
All politicians need media. In this case Sheridan was handed it on a plate.
I don't think he'll waste the opportunity, but I suppose we just have to wait and see.