Name one campaign this happened in.That's how the Lib Dems used to fund their by election campaigns. Spot a by election where they didn't look like they had a chance. Drop a ton of cash on them winning it at the bookies. Watch themselves become the "bookies' favourite". Put that 'fact' repeatedly on election leaflets throughout the campaign. Win the campaign as a result. Bank a load of cash to help pay off the campaign. I understand others have applied the same approach since too, with some degrees of success.