Lewis Hamilton launches World’s first global vegan burger chain

[andysays]

Most of our food is created by monster conglomerates who are well versed in avoiding tax. I know little about Lewis Hamilton - and care even less - but as far as I'm concerned, anything that puts more vegan choices into the mainstream and perhaps persuades people to eat less meat is a good thing overall.

But obviously I'd prefer it food came from more ethical sources but Hamilton seems nowhere near as bad as some. At least he's not advocating killing even more animals for his brand.

Clearly you're entitled to your point of view, but TBH I'm actually quite disappointed in you for taking this position.

It really does undermine much of your ethical and environmental argument for reducing meat consumption, as far as I'm concerned.

 

[joustmaster]

Vegan alternatives seem to be doing incredibly well in traditional fast food restaurants even when they're priced higher than the cheap meaty slush.

KFC's plant-based chicken is so popular this city sold out 'within hours'

Yeah. I'm just saying that it would be good if it wasn't a ten quid burger* competing with other restaurants. And was more a two quid burger competing with the big boys like McDs and BK.

(*It might not be... Just guessing)

 

[klang]

I know little about Lewis Hamilton - and care even less

one way to learn about LH is to look into his employer and sponsor, Mercedes. that might make you care a bit more, too.

 

[editor]

Clearly you're entitled to your point of view, but TBH I'm actually quite disappointed in you for taking this position.

It really does undermine much of your ethical and environmental argument for reducing meat consumption, as far as I'm concerned.

What does? The practical realisation that much of the food industry is owned by major corporations?

I stated quite clearly I'd prefer it if my food came from more ethical sources, so how does that statement "undermine much of my ethical and environmental argument for reducing meat consumption"?

Or are you just looking for ways to have a personal pop?

 

[editor]

one way to learn about LH is to look into his employer and sponsor, Mercedes. that might make you care a bit more, too.

It seems I haven't made myself clear enough: I have zero interest in the whole motor racing industry. Zero. But given the choice between a celeb from this world that I know nothing about endorsing a new range of meaty burgers and one endorsing a vegan alternative, I'll always take the latter, thanks.

 

[klang]

i'll take neither, thanks.

 

[editor]

i'll take neither, thanks.

I doubt if I'll ever taste one either, but as I said at the start, the more meat-free alternatives that go mainstream, the better, and the more 'normal' that a meat-free diet appears, the better too.

 

[klang]

i'd be fucked if i ate a veg burger endorsed by somebody who's employer is one of the shittiest companies out there with a history of slave labour, blood on their hands, and to this day profiteering from fucking up our planet, not only environmentally, but also on a huge humanitarian level.

 

[Teaboy]

Clearly you're entitled to your point of view, but TBH I'm actually quite disappointed in you for taking this position.

It really does undermine much of your ethical and environmental argument for reducing meat consumption, as far as I'm concerned.

F1 is clearly a bit shit for the environment but compared to global meat production and consumption its a drop in the ocean. Not really sure whats being said here.

 

[editor]

i'd be fucked if i ate a veg burger endorsed by somebody who's employer is one of the shittiest companies out there with a history of slave labour, blood on their hands, and to this day profiteering from fucking up our planet, not only environmentally, but also on a huge humanitarian level.

Good job no-one is forcing you to eat one, but I dare say you'd find equally objectionable sources in the food you already eat if you cared to look a bit closer.

 

[Flavour]

What does? The practical realisation that much of the food industry is owned by major corporations?

I stated quite clearly I'd prefer it if my food came from more ethical sources, so how does that statement "undermine much of my ethical and environmental argument for reducing meat consumption"?

Or are you just looking for ways to have a personal pop?

the point is there are ethical choices out there already, and Lewis "swiss cash" Hamilton ploughing in to take his corner of the growing "vegan market" for his corporate tax avoidance schemes is NOT A GOOD THING. we don't need him. this vegan burger is gonna be expensive and that money is going to go straight back to switzerland. i wonder what worker conditions will be like in these restaurants? that's besides the point but you see where I'm going. also, eating at these expensive places and then complaining (as you have done with me) that the actual ethical choice (i.e. farmers' markets) are "devilishly expensive" is silly

 

[editor]

F1 is clearly a bit shit for the environment but compared to global meat production and consumption its a drop in the ocean. Not really sure whats being said here.

Looks like the usual "let's personally attack anyone being positive about veganism" stuff to me.

 

[Teaboy]

i'd be fucked if i ate a veg burger endorsed by somebody who's employer is one of the shittiest companies out there with a history of slave labour, blood on their hands, and to this day profiteering from fucking up our planet, not only environmentally, but also on a huge humanitarian level.

Good for you, I actually mean it. I don't drive a Merc and probably won't eat here either.

 

[editor]

the point is there are ethical choices out there already, and Lewis "swiss cash" Hamilton ploughing in to take his corner of the growing "vegan market" for his corporate tax avoidance schemes is NOT A GOOD THING. we don't need him. this vegan burger is gonna be expensive and that money is going to go straight back to switzerland. i wonder what worker conditions will be like in these restaurants? that's besides the point but you see where I'm going. also, eating at these expensive places and then complaining (as you have done with me) that the actual ethical choice (i.e. farmers' markets) are "devilishly expensive" is silly

What are the prices of these burgers then? Have they announced the structure of the company and where the money is going to go?

And I'm not interested in entertaining your context free quote from another thread, thanks.

 

[Flavour]

What are the prices of these burgers then? Have they announced the structure of the company and where the money is going to go?

And I'm not interested in entertaining your context free quote from another thread, thanks.

I mean, the very title of the thread announces this as a "global" venture, so we can only imagine. And if Lewis Hamilton runs it, he's domiciled in Switzerland for tax reasons, and I am ready to eat my hat if he decides to pay the full amount of tax he owes with his new company like the good boy he so surely is, deep down.

The point I'm trying to make is: it's not helpful to cheerlead any vegan-friendly venture regardless of the context surrounding it. On many other threads regarding animal welfare and the meat industry and so on I find we're generally on the same page, but I think a critical approach to the burgeoning "vegan industry" is also necessary because all that glitters ain't gold.

 

[klang]

Good job no-one is forcing you to eat one, but I dare say you'd find equally objectionable sources in the food you already eat if you cared to look a bit closer.

of course, there are always negatives to be found, and no-one can avoid lining the pockets of shitty and dubious companies. but I do know a bit about Merc and their history, I hate what they stand for and the havoc they cause all over the world, so I don't only avoid them but actively hate them.
LH working for them (not as a labourer but as a poster boy, a face) and at the same time selling veg burgers on an ethical basis shows what a two faced cunt he is and it needs pointing out.

 

[klang]

it's not helpful to cheerlead any vegan-friendly venture regardless of the context surrounding it

yes

 

[editor]

I mean, the very title of the thread announces this as a "global" venture, so we can only imagine. And if Lewis Hamilton runs it, he's domiciled in Switzerland for tax reasons, and I am ready to eat my hat if he decides to pay the full amount of tax he owes with his new company like the good boy he so surely is, deep down.

The point I'm trying to make is: it's not helpful to cheerlead any vegan-friendly venture regardless of the context surrounding it. On many other threads regarding animal welfare and the meat industry and so on I find we're generally on the same page, but I think a critical approach to the burgeoning "vegan industry" is also necessary because all that glitters ain't gold.

My point remains the same: anything that normalises and popularises meat-free alternatives is - overall - a positive thing because it will hopefully increase demand and let existing and new ethical businesses soak up the increased demand.

 

[editor]

of course, there are always negatives to be found, and no-one can avoid lining the pockets of shitty and dubious companies. but I do know a bit about Merc and their history, I hate what they stand for and the havoc they cause all over the world, so I don't only avoid them but actively hate them.
LH working for them (not as a labourer but as a poster boy, a face) and at the same time selling veg burgers on an ethical basis shows what a two faced cunt he is and needs pointing out.

Could you explain the direct connection between this new vegan chain and Mercedes please? Are Mercedes backing this venture?

 

[klang]

they are backing LH. LH is connected to Merc.

 

[klang]

LH bangs on about ethics with his new company and at the same helps Merc to maximise profits. That's the link right there.

 

[editor]

LH bangs on about ethics with his new company and at the same helps Merc to maximise profits. That's the link right there.

So, Mercedes have absolutely no financial connection with the food company at all.

 

[joustmaster]

Come on everyone. Settle down.

It's bad that it's a huge monstrous company. But it's good that it a meat free place.

It might not be perfect but it's a step in the right direction

 

[Artaxerxes]

To be honest I'd love for vegans to have a MacDonald's level of restaurant.

I suspect this won't be it.

It's going to be a cash in on a current trend restaurant with some celeb glitz as the hook.
A Planet Hollywood type affair.

The vegan McDonalds will be McDonald's tbh

 

[ricbake]

Will being vegan become less good if big money decides to.make more money out of it

Hopefully they will do it within ethically accepted guidelines without corrupting it and therefore normalize a good thing

 

[Proper Tidy]

The tax dodging swiss resident stuff is obviously bad in itself but even without that, there is just something really knobish about Hamilton, he just comes across like a right turd. Will not be eating his burgers.

 

[editor]

Will being vegan become less good if big money decides to.make more money out of it

Pretty sure a lot of animals who will no longer be reared and slaughtered in cruel conditions might like it, as well as the planet overall.

 

[beesonthewhatnow]

Christ, the state of some people here.

“We should all be vegan”

*man launches global vegan burger chain*

“On no, not like that, we don’t like you”

 

[Proper Tidy]

It's a bit like how I like communism and football but wouldn't be seen dead in a philosophy football tshirt

 

[Gromit]

Peeps are making out like his involvement is like George Foreman or Linda McCartney level.

I'd be amazed if it anything more than Forest Gump (ping pong bats) or Ja Rule (Fyre Festival) level.