editor
hiraethified
Interesting development and another step in the normalising of non dead animal food.
Lewis Hamilton launches World’s first global vegan burger chain
Interesting news this morning from a certain Mr Lewis Hamilton. The many times World F1 champion, and of course high profile vegan, is launching what he claims to be the first ever international plant based burger chain.
Ready to take on McDs , KFC and all the others Neat Burger launches in London on Sept 2nd with a load of restaurants across the globe to follow.
Lewis Hamilton is collaborating with Tommaso Chiabra who is a UNICEF Ambassador and was an early backer of Beyond Meat.
The pair say “Neat Burger promises to transform the way people see plant-based food by appealing not only to those who follow plant-based diets, but any individuals – meat-eaters included – who want delicious meat-free dishes that are more sustainable, healthier and ethical. With its first outlet opening just off Regent Street, the team has ambitious plans to expand the concept globally with 14 franchises scheduled in the next 24 months.”
What you will be eating is basically Beyond Meat patties which have been souped up by Neat’s team of chefs. The menu will consist of three, core burgers – ‘The Neat,’ ‘The Cheese’ and ‘The Chick’n’, as well as ‘The Hot Dog,’ with sides including skinny fries, sweet potato fries and tater tots.
Lewis Hamilton launches World’s first global vegan burger chain