Can't agree that it's fundamentally about the money at all for them tbh. Starmer was a KC and Sunak some sort of derivates trader - they're both rich men anyway.
It's an ego thing IMO.
Of course it's an ego thing, it always is. You don't become the leader of a major political party unless you've got a massive ego. But in this case I think he's been advised by his PR team that his shadow cabinet are liabilities, he detests Rayner for instance but is stuck with her so this is the strategy. Make it 'Presidential'. It's pretty gross. 34 pics or something of him that doc...? Bonkers.