I have a question with regards to prices, currency values and inflation.
For years, in the UK, it seemed we paid higher prices for everything. I remember seeing CDs priced the same in dollars as they were in pounds, when a pound was 2:1 with the dollar. Same with computer games and consoles. Now I hear the Nintendo Wii is going to increase in price, by £20, to counteract the fall in value of the pound (these examples were just a few I plucked out, I'm sure there are many others). So you can understand my confusion on the matter, we paid the highest prices because the pound was strong and now that it's decreased in value, prices are going up? It's a huge non-sequitur. I understand that the pound has fallen against the Yen, but surely the fact we were already getting shafted on prices should counteract this?
Personally I think it makes good business sense from Nintendo, as they basically can't make the things fast enough, since they expanded into non-traditional gaming markets. But isn't a bit shameless and is this the started of a trend? Can we expect our already high prices to be increased further in other areas?
We didnt pay the highest price because the pound was strong, indeed the pound was often quite weak at the peak of ripoff Britain, but there were a more complex set of reasons for the ripoff than jut exchange rates.
For a start the worst ripoff prices for £ customers compared to $, was quite a while ago now. Go back a decade or so and computer stuff was often the same price in £ as it was in dollars, even though the pound was worth more than one dollar.
Part of the reason was that VAT adds a fair bit to our prices.
Some of it could have been due to import taxes, I dont know.
Part of it was the straightforward exchange rate stuff, at times the pound was very weak against the dollar.
Costs to import stuff in the UK were sometimes a tad higher because we are an island, compared to some land-based export-import routes, but in this age of stuff being made in the East and shipped to the West, we are in the same boat as most of the West so I guess it isnt too much of a factor now.
And a fair chunk of it was that for whatever reasons, there was a history of Brits paying too much, and they seemed to live with it and still buy the stuff, so companies milked that for all it was worth, and did not really want to compete to lower prices anymore than they had to. This is the totally unjustified stuff that is a fair use of the 'Ripoff Britain' phrase.
Now with certain products this situation started to improve a lot in the last decade. Computer hardware and software has been much less of a ripoff. This change was also helped along nicely by the pound being strong, something that is now reversing rapidly and has seem various prices go shooting back up in recent months for certain products.
As for Nintendo, I dont think its shameless, the extent to which our currency has fallen makes a huge difference to the profitability of their sales to the UK. They dont really want to shoot themselves in the foot by osing sales, so many manufacturers and the retail chain have been absorbing quite a lot of the pounds weakness, but there comes a point where they have to act. Japan as a whole will be suffering a lot for years due to the renewed strength of their currency versus the pound, dollar and euro.