Hi
jezg ,
I have been a great supporter of Brixton Brewery in the past and have only realised that you are moving all the production to a Heineken site through reading this thread.
If I am honest, all Heineken UK output is pure shite. It's more a branding exercise, with an insipid product and a Heineken, Cruzcampo, Red Stripe, Moretti label thrown on. Inevitably they knock 0.1% or 0.2% off the ABV every few years. I haven't been to Jamaica, but the others mentioned taste nothing like their equivalents which are brewed in their NL, Spain, Italy, and tend to lean heavily on a foreign branding, while having come from Edinburgh at the very furthest. I could mention several other foreign brands, but I am most familiar with the above.
Any metric which might be pointed to as success, i.e. volumes sold, brand affinity, is more to do with distribution deals with pub chains and supermarkets, or else misleading packaging, rather than quality.
Are you, and your co-founders, doing anything to ensure that Brixton doesn't fall into this same trap of high volume production, large scale distribution, great branding, but absolute piss at the pump?