editor
hiraethified
Come on, there's no mention of Heineken on your homepage, and there's no mention of them in your 'about us' paragraph, and unless people scroll down the page, and then click the arrow button three times to the right they're unlikely to ever know.Sorry but I don't agree, we are always very open about our ownership and make a point of mentioning it on our website, to consumers in our taproom and on tours etc and to customers. One of our core values is transparency and integrity.
We started in Brixton in 2013 and we’ve been brewing in this melting-pot part of south London ever since. Everything we do is supercharged with the buzz and electricity of our home, and its welcoming openness to new people and ideas.
Our locally-crafted beers are modern classics with a Brixton twist - telling the story of Brixton in their names, vibrant designs and flavours. From our ultra-refreshing Coldharbour Lager to our hoppy, juicy Atlantic American Pale Ale to our experimental Ltd Edn series, our range of bold, modern and perfectly balanced brews offer something for everyone to enjoy.
Your Instagram home page makes no mention of Heineken, neither does your Twitter or Facebook introductions.
And anecdotally, most people I meet have no idea that far from being a plucky independent, you are in fact solely owned by the second biggest brewing company on the planet.
I'm not having a go at you for exploiting your brand and earning a nice wedge out of Brixton - you've done very nicely out of your association with the area - but we both know that key to that success is downplaying the fact that you're not backed by a company with a multi-multi billion Euro revenue.
It's that financial and marketing muscle that gives you huge leverage over other local, authentic, independent breweries, hence your poster campaigns plastered all over billboards and the tube station.