tommers
Busta Rhymes is an unstoppable movement
Don't forget about the homeless dogs too.
BrewDog: yet another hip company using 'rebel' language to sell its stuff
- Thread starter treelover
- Start date
Don't forget about the homeless dogs too.
editor
hiraethified
So beautiful. So selfless. Such unheralded and publicity-shy generosity must make a truly enormous dent in their profits.
editor
hiraethified
Well they're certainly doing an excellent job of producing positive viral publicity for an absolutely microscopic outlay. You're doing the company proud!Not even homeless dogs can do it.
WOOF and KERRRRRCHING!
Brixton Hatter
Home is south London mate
Nice trolling by Aldi
beesonthewhatnow
going deaf for a living
editor
hiraethified
Much better choice!Excellent, will pick some up this weekend
stolinski
new but not new
wow that's genius, i'll have to try it
beesonthewhatnow
going deaf for a living
T & P
|-o-| (-o-) |-o-|
Comedy or narked?
Reads a bit passive aggressive to me... "friends"
Still, top marks for yaldi.
ddraig
kicking against the pricks...
Why wouldn't they? the fuckers tried to copy write "punk" ffs
It's all about them, their brand and market share
Spymaster
Plastic Paddy
Indeed. Handed a marketing strategy on a plate for free.
I'm sure they're narked to fuck. Not!
T & P
|-o-| (-o-) |-o-|
If anything it's poetic justice (Brewdog's response that is). I love the likes of Lidl and Aldi, but they and some of the other supermarkets have a long history of nicking the look and packaging design of just about any product, from booze to butter to cheese, that happens to be popular at the time. To the point where it reeks of as much desperation as of shamelessness. The interesting bit will be if Aldi will respond in any way, or agree to sell this beer at their stores for that matter.
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beesonthewhatnow
going deaf for a living
The “beer” probably only exists in photoshop. It’s just marketing/PR. Everyone wins from their POV.
spitfire
Walty McWaltface
M&S by far the worst for this.
I attended a food exhibition last year with my product and 3 women stopped to ask questions and took a photo. The guy I was sub letting space off said they were from M&S and to expect to see them copy the product within 6 months. They’re absolutely notorious
Spymaster
Plastic Paddy
It's also hilarious to see all these anti-corporate warriors cheering-on 50 BILLION EURO giant Aldi over comparatively tiny Brewdog, all because ... punk!
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equationgirl
Respect my existence or expect my resistance
Did M&S copy it in the end?
shambler
Well-Known Member
Aldi are probably cunts but I couldn't give a shit if they nick the odd bit of branding. To be fair to them, they regularly stock genuinely local beers from small-ish breweries.
Brewdog are evidently tossers, but some perspective here - they're hardly the first to rip off a punk aesthetic. It's not worth the energy to think about. Shit marketing aside, the main thing they're guilty of is charging ridiculous prices for their beer. The beer is decent IMO.
In other wanky ale news, a load of the larger "craft" outfits, apparently including Darkstar and the omnipresent Beavertown (founded by Robert Plant's son), have successfully lobbied for the removal of 'Small Breweries Relief' - a tax assistance scheme for actual small brewers. (Link: UK government to change duty rules for craft breweries )
Basically, the hipster-beer industry seems to attract a lot of twats. The perfect hedge-fund enterprise?
Brewdog are evidently tossers, but some perspective here - they're hardly the first to rip off a punk aesthetic. It's not worth the energy to think about. Shit marketing aside, the main thing they're guilty of is charging ridiculous prices for their beer. The beer is decent IMO.
In other wanky ale news, a load of the larger "craft" outfits, apparently including Darkstar and the omnipresent Beavertown (founded by Robert Plant's son), have successfully lobbied for the removal of 'Small Breweries Relief' - a tax assistance scheme for actual small brewers. (Link: UK government to change duty rules for craft breweries )
Basically, the hipster-beer industry seems to attract a lot of twats. The perfect hedge-fund enterprise?
Spymaster
Plastic Paddy
I disagree. The best things about BD is that they are superbly conceived, funded, and marketed; they do a decent bit of grub, and annoy the right people.
Not a fan of their beer though.
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spitfire
Walty McWaltface
Indeed. Handed a marketing strategy on a plate for free.
I'm sure they're narked to fuck. Not!
I'm not so sure. Sometimes marketing gets a bit self-impressed with marketing for marketing sake. Good marketing is important but ultimately it should always be linked to one thing, how many units will this sell? Whether that be short, medium or long term. I see a lot of bad marketing out there by agencies who are actually advertising themselves and their abilities / creativity rather than the product their client is trying to sell.
Obviously this isn't a planned campaign but if I was working in sales for Brewdog I would see a customer of mine launching an exact replica of my product. A product that will sit on shelves along side my own and with a notably lower price point. I would know that Aldi's customer base is firmly wedded to the idea of buying own branded products for less over paying a premium for a brand. I would also recognise that Aldi is a mature brand in themselves now so by launching this beer they are not creating a new market for my product, the only way Aldi can increase sales is by opening new stores or launching new own brand lines.
I simply cannot see how this will increase sales of my product in Aldi. The far more likely scenario is that it will take sales from Punk IPA, otherwise why launch it? So, if I'm losing sales in Aldi will this free marketing make up for it with people buying more Punk IPA in Tesco? I don't see how.
The only people who will see this are already fully aware of Brewdog and Punk IPA. The only real outcome of this is less unit sales, something that rarely bothers marketing people but bothers the rest of us a lot. Of course Brewdog know they are shameless with their marketing so they have to laugh along with the joke, publicly anyway. Whilst it won't be a big deal for them I suspect their sales department are hardly high fiveing each other in celebration of this great free marketing. I wouldn't be.
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