BrewDog: yet another hip company using 'rebel' language to sell its stuff

[editor]

I often eat partially vegan burgers. In fact quite a lot of what I eat is partially vegan

That's wonderful to hear.

 

[Steel Icarus]

Hang in, Hobgoblin is owned by huge company Marston's, who are not known for a common ethos with or even employing any hobgoblins whatsoever

 

[8ball]

Hang in, Hobgoblin is owned by huge company Marston's, who are not known for a common ethos with or even employing any hobgoblins whatsoever

I'm unsure whether Brewdog employs any dogs.

 

[teuchter]

I'm unsure whether Brewdog employs any dogs.

It does brew though, which makes it 50% real whereas hobgoblin drinkers are 100% inauthentic.

 

[Cerv]

I'm unsure whether Brewdog employs any dogs.

no you've misunderstood. they don't imply dogs they brew dogs. as in use the canine as an ingredient along with hops, etc.
that accounts for the taste of their Elvis Juice IPA

 

[Steel Icarus]

no you've misunderstood. they don't imply dogs they brew dogs. as in use the canine as an ingredient along with hops, etc.
that accounts for the taste of their Elvis Juice IPA

Nah, you're thinking of Carling Bark Label or German Shepherd Neame

 

[Steel Icarus]

Labbott Ale

 

[beesonthewhatnow]

What’s a half-vegan burger?

The bun.

 

[8ball]

The bun.

Unless it's a brioche bun, which sounds like the sort of thing Brewdog might do.

 

[beesonthewhatnow]

That Hobgoblin Gold is lovely stuff!

It is, but I kinda ran out of enthusiasm for it due to being gifted several cases after doing the sound for a live broadcast Halloween event they did a couple of years back. It was all I drank for months afterwards

 

[Steel Icarus]

I never really got along with Hobgoblin. Big fan of McEwan's Champion though, that's strong af and tastes it

 

[8ball]

I never really got along with Hobgoblin. Big fan of McEwan's Champion though, that's strong af and tastes it

That 'strong' taste can get a bit wearing after more than a couple, I find.

 

[Steel Icarus]

That 'strong' taste can get a bit wearing after more than a couple, I find.

Yes, but I rarely have more than a couple of beers these days before moving onto wine otherwise I'm up in the night

 

[tommers]

Yes, but I rarely have more than a couple of beers these days before moving onto wine otherwise I'm up in the night

DJing?

 

[tommers]

Quite a lot of what I eat is entirely vegan!

I find it's good for PR.

I'm very conscious of your brand.

 

[editor]

Unless it's a brioche bun, which sounds like the sort of thing Brewdog might do.

Half of it would be dripped in punky lard and the other half, like, totally vegan.

 

[editor]

DJing?

Nobody wants DJ any more.

 

[Spymaster]

Any good?

 

[Marty1]

It's just like a village where half of the residents are atheists but some people got in a flap about it because they said something can't be partially composed from something that excludes something that is included in other parts.

And how does that translate to a burger?

It contains some meat?

 

[tommers]

And how does that translate to a burger?

It contains some meat?

Yeah, i think it contained less meat than a normal burger and the other half was soy or quorn or something.

 

[Marty1]

Yeah, i think it contained less meat than a normal burger and the other half was soy or quorn or something.

I’d give it a try if it was quorn with some real meat but not if it contained soy.

 

[Spymaster]

I think this means that anyone who said that their half-vegan burger a while ago was a stepping stone towards embracing full veganism and that vegans should have been happy about it, was completely right. Is this correct?

Totally. Any genuine vegans would be singing Brewdog's praises for this.

 

[editor]

Interesting insider story here:

The stunts began to become more tiresome (dropping stuffed 'fat cats' on the Square Mile to draw attention to a new share offer, for example), and it became clear that the 'punk' BrewDog was espousing was more in the realm of Malcolm McLaren rabble-rousing than the collectivist DIY ethos that I leaned towards.

Then, in the last few months, things really started to go sour: friends complained on social media about being asked to leave BrewDog in Glasgow because of their attire: they were punks, and dressed as such.

A story about the legal action brought against a small bar in Birmingham that happened to share the same name – Lone Wolf – as a vodka BrewDog had yet to bring to market went viral.

And, finally, the last straw: BrewDog had threatened a small bar wanting to call itself Draft Punk, claiming intellectual ownership of the term 'punk'.

A BrewDog investor's tale: How the 'punk' dream faded to be replaced with wads of cash from chaos

INSIDER EXCLUSIVE: For Jamie Thomson backing BrewDog was an act of solidarity for a 'punk' brother thumbing their nose at 'snotty' established brands. But as the Ellon-based firm's power rose so disillusionment set in... until last week's money-spinning deal with TSG Consumer Partners

www.insider.co.uk

 

[tommers]

Trash Can Punk

Due to print ready processes, minimum run sizes, errors in production and errors in forecasting, almost a billion perfectly good cans never get used and are wasted every single year. We are saving these cans and helping them fulfil their life's purpose at BrewDog. Their uniform doesn't quite...

www.brewdog.com

Now they're recycling cans that would have otherwise have gone to waste. Is there no end to their thirst for good publicity?

 

[ddraig]

Trash Can Punk

Due to print ready processes, minimum run sizes, errors in production and errors in forecasting, almost a billion perfectly good cans never get used and are wasted every single year. We are saving these cans and helping them fulfil their life's purpose at BrewDog. Their uniform doesn't quite...

www.brewdog.com

Now they're recycling cans that would have otherwise have gone to waste. Is there no end to their thirst for good publicity?

recycling in 2020?!?!? give em a fucking medal

 

[tommers]

recycling in 2020?!?!? give em a fucking medal

What about homeless dogs? Any good?

BrewDog supports homeless dogs with limited-edition IPA

Scottish craft brewer BrewDog has launched a new limited-edition Punk IPA in partnership with two UK dog charities, as it aims to secure more homes for canines.

www.foodbev.com

 

[MickiQ]

Aluminium is inifinitely recyclable, any cans that are not used can simply be melted down again and made into new cans, this strikes me as save a few bob by not having to print their own cans and pretend its for the environment.

 

[tommers]

Aluminium is inifinitely recyclable, any cans that are not used can simply be melted down again and made into new cans, this strikes me as save a few bob by not having to print their own cans and pretend its for the environment.

What about the homeless dogs?

Also, i guess they miss out on the "melted down again" bit by just sticking new labels on.

 

[Cerv]

they're buying up surplus cans from other breweries but sticking their own IPA's label over for the mandatory contents info.
or am I missing something more exciting?

 

[teuchter]

What about the homeless dogs?

Also, i guess they miss out on the "melted down again" bit by just sticking new labels on.

People on here actually want to hasten climate catastrophe by using huge amounts of energy to melt down cans when it's not necessary, just to stop Brewdog being able to say they've done something positive for the environment.

Anyone sensible reading this thread can see who the real monsters are, I think.