BrewDog: yet another hip company using 'rebel' language to sell its stuff

[alex_]

This is one of the dumbest posts I’ve ever read on Urban. And I think that says something.

*Really* fucking stupid, thick, ignorant post.

Quite impressive in a way.

HR’s job in most places, IS to protect the company.

But generally they don’t do this by losing in tribunals.

Alex

 

[Teaboy]

This is one of the dumbest posts I’ve ever read on Urban. And I think that says something.

*Really* fucking stupid, thick, ignorant post.

Quite impressive in a way.

Oh dear. Did it not occur to you that there is a reason why I've formed my view over HR. I've seen what I said happen in companies time and time again. Everything was based on actual incidents. Perhaps you'd like to think again, or at the very least think for a 1st time - if you're capable of such an action that is.

 

[teuchter]

Oh dear. Did it not occur to you that there is a reason why I've formed my view over HR. I've seen what I said happen in companies time and time again. Everything was based on actual incidents. Perhaps you'd like to think again, or at the very least think for a 1st time - if you're capable of such an action that is.

Impressive that you have worked for every company in the world and analysed the behaviour and motivations of every single person in the PR department of each of them.

 

[discobastard]

Oh dear. Did it not occur to you that there is a reason why I've formed my view over HR. I've seen what I said happen in companies time and time again. Everything was based on actual incidents. Perhaps you'd like to think again, or at the very least think for a 1st time - if you're capable of such an action that is.

Absolutely dreadful attempt at an insult btw.

So, you talk of two scenarios. Both of which involve criminal behaviour. How many times have you seen each? (‘Time and time again’)
Why did you not report this criminal behaviour the the police?

You’ll have to do a lot better that that.

 

[editor]

Plucky punky underdogs BrewDog are launching an airline to help shift their beer.

Craft beer brewer BrewDog has already announced it's opening a bespoke beer hotel in Aberdeenshire which will have beer taps in guest rooms.

Now, it has revealed that it's launching the world’s first-ever craft beer airline with the inaugural flight taking off in February next year.

The flight, which will be on board a bespoke BrewDog-branded Boeing 767, will fly from London Stansted to Columbus, Ohio – where the BrewDog brewery is based - on February 21, 2019.

On board, passengers can expect beer tastings with a new beer designed to taste better at high altitude, beer cocktails, food and beer pairings and flight care packages with branded eye masks and blankets.

Those who are an ‘Equity Punk’ will be able to apply for a seat on the flight, which will include accommodation at a downtown Columbus hotel and all excursions for £1,250 per person or £2,250 for two people sharing a room

This is what The Clash fought for!

BrewDog launch world’s first craft beer airline

 

[Pickman's model]

Plucky punky underdogs BrewDog are launching an airline to help shift their beer.

This is what The Clash fought for!

BrewDog launch world’s first craft beer airline

 

[Teaboy]

On a shonky old 767 as well.

 

[equationgirl]

Christ on a pogostick it just gets worse.

 

[FridgeMagnet]

Just right for going on a holiday in Cambodia.

 

[hash tag]

I have a good mate who is out in Cambodia at the moment and he onlyvdrinks fizzy pop

 

[SpamMisery]

Tonight I'm drinking "cybernaut". Seems alright. Can't really differentiate it it from the others, but they all seem ok to me. Except Elvis Juice which is awful and the non alcoholic one which has a funny aftertaste

 

[Spymaster]

On a shonky old 767 as well.

Superb marketing though, tbf. I'm not a fan of their beer but it's a very good looking business.

 

[editor]

Brewdog wankers continuing to be wankers.



BrewDog Punk AF launch sours: 'The idea is clearly derived from our pitch' says ex-agency

 

[Monkeygrinder's Organ]

Are we supposed to get all angry on behalf of a marketing agency now?

 

[Rosemary Jest]

Punk Anti Fascist?

You can commodify anything these days.

 

[editor]

Are we supposed to get all angry on behalf of a marketing agency now?

Just noting how awfully punk the company are.

 

[JimW]

Punk as Fuck Shirley? Playing on alcohol free initialism.

 

[editor]

How can a fucking beer have 'attitude'? Stupid culture vampire cunts

 

[editor]

Ooh, this is interesting
People Start Calling Out This Multinational Brewery For Stealing Their Marketing Ideas Through Fake Job Interviews (Updated With Comment From Brewdog)

 

[salem]

Great article on their new "not an advertising campaign" advertising campaign.

BrewDog needs to be honest with itself about its 'honest' new ad

about as punk as Green Day in 2004 when the band released American Idiot

 

[editor]

Great article on their new "not an advertising campaign" advertising campaign.

BrewDog needs to be honest with itself about its 'honest' new ad

Back in 2013, Watt said he would “rather take my money and set fire to it” than spend it on advertising, adding: “It’s the antithesis of everything we stand for and everything we believe in. It’s a medium that is shallow, it’s fake and we want nothing to do with it.”

Yet times change. Fast-forward six years and BrewDog clearly sees that marketing is worth investing in. And it is prepared to pay for it, both in terms of creative agency fees and media spend.

It feels like BrewDog is desperately trying to hold on to its disruptive, challenger status while also trying to become a mainstream global brand as it prepares for an IPO next year. It still sees itself as the Sex Pistols of beer, when in reality it’s now about as punk as Green Day in 2004 when the band released American Idiot.

It’s fine that BrewDog wants to be seen to be doing things a bit differently and against the ‘norm’, and its ‘disruptive’ marketing has no doubt played a part in getting the brand to where it is today. But it also needs to realise it is no longer that same small Scottish-based brewer that began life in Aberdeen back in 2007.

BrewDog is currently the best-selling craft beer in the UK with 70 bars and more than 1,000 employees all over the world. In 2017, a decade after it launched, it made a pre-tax profit of £1.4m on revenue of £111.6m, and sold a 22% stake of the business to a private equity firm for approximately £213m.

That same year, in a move that goes against everything it claims to stand for, it threatened legal action against a small independent pub in Birmingham called Lone Wolf (a trademark owned by BrewDog) as well as against another bar for using ‘punk’ in its name. Not exactly very punk, punk.

Such shitehawks.

 

[billy_bob]

Their beer's still shite, too. And there's even less reason to settle for it than when this conversation started. These days there are several bottle shops and specialist craft beer outlets within easy reach even of a provincial hick like me, along with the reintroduction of decent cask ales at most pubs that had already happened.

 

[Teaboy]

£1.4m profit on a turnover of £111.6m?

Fucking hell, either they're a right fucking mess behind the scenes or some people are dipping the till on a massive scale.

 

[skyscraper101]

£1.4m profit on a turnover of £111.6m?

Fucking hell, either they're a right fucking mess behind the scenes or some people are dipping the till on a massive scale.

All part of paying as little tax as possible though isn't it. It's exactly what Amazon do too.

 

[chilango]

How can a fucking beer have 'attitude'? Stupid culture vampire cunts

Something something commodity fetishism something something the socialization of objects something something profit.

 

[teuchter]

Their beer's still shite, too. And there's even less reason to settle for it than when this conversation started. These days there are several bottle shops and specialist craft beer outlets within easy reach even of a provincial hick like me, along with the reintroduction of decent cask ales at most pubs that had already happened.

Still just about the only mainstream brewery doing a non-alcoholic beer that isn't watery lager though.

 

[Teaboy]

All part of paying as little tax as possible though isn't it. It's exactly what Amazon do too.

In general you're right but the likes of Amazon funnel it through countries where tax is low. Brewdog are a solely British company so unless they are actually based in Liechtenstein (or somewhere akin) they are either hiding profits somehow, extracting money in huge executive salaries (very punk) or just shit.

 

[Rosemary Jest]

Still just about the only mainstream brewery doing a non-alcoholic beer that isn't watery lager though.

There's loads these days, Erdinger is the best I've tried and is generally widely available, even in pubs my way.

 

[salem]

In general you're right but the likes of Amazon funnel it through countries where tax is low. Brewdog are a solely British company so unless they are actually based in Liechtenstein (or somewhere akin) they are either hiding profits somehow, extracting money in huge executive salaries (very punk) or just shit.

I think they're pushing for growth at all costs - big push into the US, pub openings, advertising and probably big kickbacks to get into the supermarkets. All will hit short term profits - even if their blugh 'equity punks' are helping cover the costs of that.

I was surprised their turnover is so low tbh, even as an avid hater of the brand I've still not being able to avoid drinking their stuff from time to time as it's so ubiquitous and some people seem to actively like them. I'd have thought they'd be turning over a chunk more than that.

 

[teuchter]

There's loads these days, Erdinger is the best I've tried and is generally widely available, even in pubs my way.

Yes there's that if you like weissbier.
My experience is that if a pub/bar has alcohol-free it'll most likely be something bland like Becks blue.
A bit less common but not unusual is Nanny State. Maybe a similar level of likelihood is Erdinger.
I'd not say there's loads out there, if you are in a pub. It's slowly getting better though.