BrewDog: yet another hip company using 'rebel' language to sell its stuff

[Dan U]

This is much nicer than Brew Dog, comes without the edgy rubbish and when it's on offer in Sainsburys is cheaper.

Cheers and botoms up - Louis MacNeice

nice drop that.

Brewdog is ok and tbh some naff marketing is incredibly low down on my list of things to get stressed about. its somewhere between nuclear war and the hole in my sock.

they've started selling Meantime London Lager in my local Youngs instead of Stella, which is a result, but bloody hell is it pricey. Regulars in uproar.

 

[Frances Lengel]

There are few things more stress inducing than a hole in the big toe bit of ones sock.

 

[Dogsauce]

Which 'top school' did the bosses inevitably go to then? They've just opened one in Leeds, hopefully it'll keep the PepsiMax Punks away from the good places.

 

[ViolentPanda]

silly comment, they are already a large entitity

They're not a "large entity", they're a small brewery who make 3 or 4 bottled beers that have a limited sales base across a couple of supermarkets and one large offie chain. They started off as a micro-brewery supplying local free houses, and grew on the strength of their product.

Their Punk IPA is an excellent thirst-quencher on a warm summer's day.

 

[treelover]

do they donate a % of profits to good causes..

 

[Stigmata]

They've broken the rules of punk!

 

[butchersapron]

There are few things more stress inducing than a hole in the big toe bit of ones sock.

Trim your nails lazy. No holes.

 

[where to]

They used to drink in a pub my mate ran. Grade A wankers apparently. He boycotts them so I buy the punk ipa beer quite often to wind him up. Its not bad. Actually, pretty good

 

[Frances Lengel]

Me left big toenail's split atm - I can't cut it til the split grows out IYSWIM, otherwise it'll hurt a bit. I've got a thing about having my nails messed with - If you ever find yourself torturing me, nails are the way to go.

E2a That was in reply to butchers btw

 

[chilango]

Punk IPA is one of the nicer, hoppier IPAs you can easily pick up. On a par with Bath Ales' Wild Hare.

Stupid name and marketing, but, really, does it matter?

 

[where to]

The lager and amber ones are not bad either

Brooklyn ipa is better than punk ipa though imo

Edit- goose island ipa I mean.

 

[butchersapron]

Me left big toenail's split atm - I can't cut it til the split grows out IYSWIM, otherwise it'll hurt a bit. I've got a thing about having my nails messed with - If you ever find yourself torturing me, nails are the way to go.

E2a That was in reply to butchers btw

Stick a pin under it, kill the bed, then pull it out - simple! That said, if you have a nail thing maybe easier said then done...

 

[ViolentPanda]

This is much nicer than Brew Dog, comes without the edgy rubbish and when it's on offer in Sainsburys is cheaper.

Cheers and botoms up - Louis MacNeice

Very nice.

I'm tasting my way through the St. Peter's range of bottled beers at the mo. Their Ruby Ale is lovely.

 

[Frances Lengel]

Punk IPA is one of the nicer, hoppier IPAs you can easily pick up. On a par with Bath Ales' Wild Hare.

Stupid name and marketing, but, really, does it matter?

Adverts/marketing will far more often put me off buying something than tempt me to give it a go.

 

[Stig]

We buy punk IPA by the crate, it tastes great and comes in cans so you can take it to festivals.

Can't stand the marketing. I used to work for jack wills and see so, so many parallels.

 

[ViolentPanda]

They've broken the rules of punk!

There are no rules to Punk, you twazzock!

 

[chilango]

Also, for the pickier drinkers (snobby feckers like me I'll only drink very hoppy IPAs these days, or an Islay single mat) it's easy for whoever gets sent to the shop to remember...which is a major bonus, too many times I've ended up with shitty Greene King IPA or even worse fucking Old Speckled Hen.

That said my local has Sierra Nevada on draught, so not really an issue. (They had a guest ale the other week called Astro. A REALLY hoppy IPA, lovely).

 

[J Ed]

I'm still getting over Thornbridge's links with A4E

 

[editor]

Most of the punk girls I know have sufficient good sense to wear clothes tbh. And those shoes would be worse than useless in a mosh pit.

The use of scantily clad women to 'sex up' dull looking products is one of my pet hates.

In the consumer electronics industry 'booth babes' are still widely employed to wave gadgets about in a glamorous manner, and I always make a point of taking the piss out of those companies employing such dodgy PR.

 

[killer b]

using the name of a 40 year old youth movement as the name of your beer sure is 'hip'.

ffs treelover.

 

[editor]

They're not a "large entity", they're a small brewery who make 3 or 4 bottled beers that have a limited sales base across a couple of supermarkets and one large offie chain.

You don't appear to have much of a clue about what you're talking about.

BrewDog's sales are expected to hit £18m this year, and as for that 'limited sales base,' well, they currently export to 32 markets and have started selling to China with South Korea and Germany next on the list.

http://www.guardian.co.uk/business/2013/feb/21/brewdog-bars-outside-uk

 

[phildwyer]

Seems to be a growing trend this 'rebel sell' type of marketing

A rather ancıent ''trend'' by now. Thıs bloke naıled ıt about 20 years ago.

 

[Fez909]

using the name of a 40 year old youth movement as the name of your beer sure is 'hip'.

ffs treelover.

You should come to my hip new establishment. We have Dubstep Porter, Emo IPA and Nu-Folk Stout.

It's called xStraightEdgeCraftBeersx

 

[ViolentPanda]

You don't appear to have much of a clue about what you're talking about.

BrewDog's sales are expected to hit £18m this year, and as for that 'limited sales base,' well, they currently export to 32 markets and have started selling to China with South Korea and Germany next on the list.

http://www.guardian.co.uk/business/2013/feb/21/brewdog-bars-outside-uk

Pardon me for being behind the times.

 

[editor]

Pardon me for being behind the times.

They were already racking up a multi million turnover in 2010-11.
http://www.morningadvertiser.co.uk/Company-City-News/BrewDog-profits-almost-doubled-last-year

 

[editor]

 

[fredfelt]

I'm not quite sure why but Brew Dog is irritating while the Iron Maiden branded beer seems 'cool' to me

 

[fredfelt]

Any product which tries to be your 'pal' through the language on the packaging and general branding can fuck off. I don't want a new friend, I just want a beer ffs.

 

[editor]

I'm not quite sure why but Brew Dog is irritating while the Iron Maiden branded beer seems 'cool' to me

Maybe because that beer was created with the full involvement of Iron Maiden, whereas Brewdog just steals punk attitudes and values in the name of fat profits for themselves with a bit of sexist advertising thrown in. How about that?

 

[ViolentPanda]

How very apt.