BrewDog: yet another hip company using 'rebel' language to sell its stuff

[hash tag]

I know someone else raised this earlier but how come we never hear from Martin Dickie?

Silent partner?

 

[danny la rouge]

The behaviour of Watt is appalling. There's no excuse for it. I shall be asking for "explanations" and, as an absolute minimum, apologies. There is no excuse for this behaviour. We all know better.

Thank you for recognising this at last.

 

[dessiato]

Thank you for recognising this at last.

It's a separate issue to the marketing

 

[belboid]

I know someone else raised this earlier but how come we never hear from Martin Dickie?

Dickie is the actual brewer, Watt is just the front man (and the gob who knows how to get publicity). When Dickie does speak, he claims that he/they basically invented modern IPA’s, with the pale malt, different yeast and kiwi hops. Although he forgets that he spent eighteen months at Thornbridge where they did all of that first, but were nothing like as good at marketing it.

 

[belboid]

It's a separate issue to the marketing

Does the fact that so much of the marketing was a complete lie not bother you at all, or is that just horses for courses?

 

[danny la rouge]

It's a separate issue to the marketing

It’s the underlying culture we’ve been pointing out for ages. That culture is the context within which the marketing must be understood. This is what some of us have been saying. That’s the whole point.

 

[xenon]

The behaviour of Watt is appalling. There's no excuse for it. I shall be asking for "explanations" and, as an absolute minimum, apologies. There is no excuse for this behaviour. We all know better.

Yeah that will show him. Shut up and give him some more of your money.

 

[hitmouse]

Dickie is the actual brewer, Watt is just the front man (and the gob who knows how to get publicity). When Dickie does speak, he claims that he/they basically invented modern IPA’s, with the pale malt, different yeast and kiwi hops. Although he forgets that he spent eighteen months at Thornbridge where they did all of that first, but were nothing like as good at marketing it.

Thornbridge are A4e scum, though, so fuck them for eternity.

 

[belboid]

Thornbridge are A4e scum, though, so fuck them for eternity.

Ohh absolutely (well, pedantically she is A4e and he is a completely separate husband, but, yeah…)

Unlike Brewdog though, they make their beers taste nice.

 

[equationgirl]

Thanks for keeping going.

I'm a stubborn middle aged woman. Feel my wrath.

 

[equationgirl]

The behaviour of Watt is appalling. There's no excuse for it. I shall be asking for "explanations" and, as an absolute minimum, apologies. There is no excuse for this behaviour. We all know better.

And will you apologise for the way you behaved on this thread recently?

 

[dessiato]

And will you apologise for the way you behaved on this thread recently?

As I said earlier, the marketing and his behaviour are totally separate issues.

 

[equationgirl]

As I said earlier, the marketing and his behaviour are totally separate issues.

No, no they are not. As has been repeatedly explained on this thread.

His predatory behaviour informed the company culture and the marketing. How are they separate issues?

 

[dessiato]

No, no they are not. As has been repeatedly explained on this thread.

His predatory behaviour informed the company culture and the marketing. How are they separate issues?

Think about it.

 

[danny la rouge]

As I said earlier, the marketing and his behaviour are totally separate issues.

And you’re wrong.

 

[PR1Berske]

As I said earlier, the marketing and his behaviour are totally separate issues.

Foul and laddish behaviour fuels foul and laddish marketing. Selling bottles in the bodies of taxidermied squirrels is the act of a company with something very wrong, very twisted, at the very top.

I acknowledge your contrition in recent posts, though I again have to wonder, why does the criticism of Brewdog bother you so much? Do you really, really like them, do you not like men getting called out for sexism, what is it about calling out Brewdog that you find objectionable?

 

[hitmouse]

Think about it.

I think equationgirl probably has thought about it a bit. I think you may need to take your own advice here.

 

[equationgirl]

Think about it.

Don't do the cryptic Spymaster answers thing, it doesn't make you look clever. It makes you look like you're hiding.

 

[belboid]

As I said earlier, the marketing and his behaviour are totally separate issues.

You can accept that the man has an awful attitude towards women but don’t think it shows in the marketing which is frequently slated for its attitude towards women? That’s deliberately perverse.

Unless what you’re objecting to is how he took you for a complete mug with your ‘shares’

 

[Fozzie Bear]

Think about it.

 

[Fozzie Bear]

Right I've thought about it. The two things are definitely connected.

 

[equationgirl]

Think about it.

Translation: I am out of justifications.

 

[brogdale]

Bit of a derail, but I was a (perhaps naively?) taken aback at the footage in the programme of live events/venues where the BD fans looked worryingly cult-like in their adoration of the brand.

 

[equationgirl]

Bit of a derail, but I was a (perhaps naively?) taken aback at the footage in the programme of live events/venues where the BD fans looked worryingly cult-like in their adoration of the brand.

I would say it has been very much like a cult, encouraged by Brewdog.

 

[Storm Fox]

Foul and laddish behaviour fuels foul and laddish marketing. Selling bottles in the bodies of taxidermied squirrels is the act of a company with something very wrong, very twisted, at the very top.

I acknowledge your contrition in recent posts, though I again have to wonder, why does the criticism of Brewdog bother you so much? Do you really, really like them, do you not like men getting called out for sexism, what is it about calling out Brewdog that you find objectionable?

Watt is the CEO. So the buck stops and starts with him. Even if Watt is not directly involved in marketing (which I doubt), it's his job to correct this after their first fuck up. He hasn't, so the continuing sexist and laddish marketing is his problem and a reflection of his direction for the company.

 

[Spymaster]

Don't do the cryptic Spymaster answers thing ...

What thing's that then?

 

[belboid]

Watt is the CEO. So the buck stops and starts with him. Even if Watt is not directly involved in marketing (which I doubt), it's his job to correct this after their first fuck up. He hasn't, so the continuing sexist and laddish marketing is his problem and a reflection of his direction for the company.

“Everything is marketing” - it’s his mantra

 

[Santino]

What thing's that then?

Work it out.

 

[redsquirrel]

It's a separate issue to the marketing

What Danny said.

It is ludicrous to separate the two. Can you really not see that the sort of "laddish" bantz that so much of the BrewDog marketing is based around is not connected to the sexist, bullying culture that Watt fosters inside the company?

 

[equationgirl]

What thing's that then?

You know.