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BrewDog: yet another hip company using 'rebel' language to sell its stuff

I dunno about the staple of generations. When I first started going in pubs (sometime in the last century), it was all bitter or mild. Lager was just an occasional novelty as in:

Me: "Y'know, I think I'll be a bit continental today and try a *Grunhalle."
Everyone else in the vault: "Oooooooooh, look at you, you cultured get."

*For those not of a certain age, this was Greenhall's lager but Grunhalle sounded more Germanic. It was rank.
 
I dunno about the staple of generations. When I first started going in pubs (sometime in the last century), it was all bitter or mild. Lager was just an occasional novelty as in:

Me: "Y'know, I think I'll be a bit continental today and try a *Grunhalle."
Everyone else in the vault: "Oooooooooh, look at you, you cultured get."

*For those not of a certain age, this was Greenhall's lager but Grunhalle sounded more Germanic. It was rank.
Absolutely; when i were a lad...it was just mild and bitter on tap (with bottles behind the bar) and, starting out as a young beer drinker, I really liked the nutty old Mild that was favoured by the old fellas. My old Dad and his drinking pals all used to drink 'AB', as they called it (Ale & Bitter) or half and half as it was known in some parts...and even as 'Mother-in-law'* by some (back then in the 70s).

Like you say, lager was something of a novelty when it came on tap, and I was lucky enough to live in the land of Hürlimann which, at 4.8% to the bitter's 3.8%, meant that if we were flush we sometimes went on 'exotic' benders just to get wasted. And don't even talk to me about Hürlimann snakebites with that wicked Biddenden cider stuff! :eek:

* Old and bitter.
 
I dunno about the staple of generations. When I first started going in pubs (sometime in the last century), it was all bitter or mild. Lager was just an occasional novelty as in:

Me: "Y'know, I think I'll be a bit continental today and try a *Grunhalle."
Everyone else in the vault: "Oooooooooh, look at you, you cultured get."

*For those not of a certain age, this was Greenhall's lager but Grunhalle sounded more Germanic. It was rank.

Absolutely; when i were a lad...it was just mild and bitter on tap (with bottles behind the bar) and, starting out as a young beer drinker, I really liked the nutty old Mild that was favoured by the old fellas. My old Dad and his drinking pals all used to drink 'AB', as they called it (Ale & Bitter) or half and half as it was known in some parts...and even as 'Mother-in-law'* by some (back then in the 70s).

Like you say, lager was something of a novelty when it came on tap, and I was lucky enough to live in the land of Hürlimann which, at 4.8% to the bitter's 3.8%, meant that if we were flush we sometimes went on 'exotic' benders just to get wasted. And don't even talk to me about Hürlimann snakebites with that wicked Biddenden cider stuff! :eek:

* Old and bitter.

:hmm: How old are you two?

Draught lager has been around since the 60s. In the 70s it became quite common (Skol, Carling, Harp).
 
For those not of a certain age, this was Greenhall's lager but Grunhalle sounded more Germanic. It was rank.

See also Hofmeister. Never mind that it tastes like piss - look at that bear in the sunglasses and satin jacket. He's cool and you will be too if you drink this crap.

The Brits have always been discerning drinkers of beer...
 
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What do you reckon to the business model and marketing success of the short trouser industry? Brilliantly cutting costs by getting people to buy smaller trousers thus saving on materials, you have to admire it.

An admirable aim but fortunately hampered by poor maketing, ensuring that the product has remained niche and only popular with bell-ends.
 
See also Hofmeister. Never mind that I tastes like piss - look at that bear in the sunglasses and satin jacket. He's cool and you will be too if you drink this crap.

The Brits have always been discerning drinkers of beer...

I think the brewers of Hoffmeister should be congratulated along with those of Fosters.

It must have taken serious dedication to produce beers that taste of absolutely nothing.
 
In my barkeep days, I used to have old fellas who'd get a half of bitter in a pint glass and pour in a bottle of White Shield, which was pretty good when I tried it bt I've forgotten what it was called, anyone remember? Probably something simple like half and half.
Just missed it being all bitter and mild, which is a shame as they're my favourites. Mild especially got hard to find in the southwest.
 
In my barkeep days, I used to have old fellas who'd get a half of bitter in a pint glass and pour in a bottle of White Shield, which was pretty good when I tried it bt I've forgotten what it was called, anyone remember? Probably something simple like half and half.
Just missed it being all bitter and mild, which is a shame as they're my favourites. Mild especially got hard to find in the southwest.
Many bottle/half combos just got called the generic light & bitter, but i'm not sure about anything specific relating to the magnificent old White Shield.
 
See also Hofmeister. Never mind that I tastes like piss - look at that bear in the sunglasses and satin jacket. He's cool and you will be too if you drink this crap.

The Brits have always been discerning drinkers of beer...
That bear was bloody cool tho.

Follow the bear.
 
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