The complaint, filed Monday in the Eastern District of Arkansas, Western Division, alleges that Arkansas Act 501, which is meant to “require truth in labeling” and “protect consumers from being misled or confused,” violates Arkansans’ civil rights.
Under Act 501, which was signed into law by Gov. Asa Hutchinson in March and goes into effect this month, Arkansans must say goodbye to veggie burgers, smoked ham style plant-based deli slices, and vegan sausages. The state is charging an $1,000 civil fine for every plant-based product labeled as "meat."
The law also extends to dairy alternatives and vegetable alternatives to grains; nut milks and cauliflower rice would also be subject to fines (riced cauliflower is fine, though).