After discussing the advertisement with some senior editors, Alan Rusbridger, the Guardian’s editor-in-chief, said that while it was very difficult, on balance he decided that it should run for the following reasons:
• Advertisers ought to be able to pay to place material in newspapers which the newspapers themselves disagree with or even deplore.
• He believed there was a strong argument in terms of freedom of speech “which is doubtless why the Wall Street Journal, New York Times, New York Observer and Washington Post all printed it”.
• It’s in the name of Elie Wiesel, a Nobel laureate and considerable public figure.
• The claim that Hamas has been using women and children as human shields - thereby “sacrificing” them - has been made repeatedly on the Israeli side of the conflict.
• The advertisement was judged to be within the ASA guidelines.
He also said that the Guardian had traditionally always believed in giving people a voice in circumstances where other newspapers “would run a mile”.
“I think most Guardian readers expect that from us and appreciate it. We don’t agree with it [the advertisement], and don’t endorse it - like much of the advertising in the paper,” he said.
“JS Mill said the best response to bad argument was good argument. It was useful to see how a hugely respected figure, Elie Wiesel, allows his name to be used in such advertising. But I am saddened that, for some readers, it appears that the amazing, brave reporting by Guardian journalists, staffers and stringers in Gaza, to get the suffering and news out of there, at risk to their own lives, counts for less than one advertisement - of the sort that allows us to do such reporting. So it’s a shame that the controversy over the advertisement eclipsed the unflinching work that the Guardian has done in being the world’s eyes and ears, including going to the hospitals where the injured and dead children were being taken.”