hitmouse
so defeated, thinks it's funny
8
Shortly after publication in December 2017, the quotes from Pool about Ferguson were removed from The New Yorker’s story, titled “The Live-Streamers Who Are Challenging Traditional Journalism.” The magazine wrote that the changes were made because Pool’s statements “contained several errors.” (In his emailed responses to The Daily Beast, Pool claimed the excised quotes were not reflective of his comments.” He expressed similar sentiments recently on YouTube, calling it a “fake story.” But in August 2018, Pool said while he disagreed with the framing, the reporter who’d written the article “does a good job” and had been “fair.”)
Shortly after that night of filming, Pool got on a plane while Vice continued to cover the events on the ground in Ferguson without him. It didn't take long before Pool had left Vice altogether and moved on to yet another media gig.
Fusion had been on a hiring spree in 2014. Flush with Disney and Univision cash, the site had poached well-known reporters, editors, and columnists. They had access to a pricey TV studio in Florida, and a 100-person digital team was soon assembled. (That same year, Fusion reportedly suffered $35 million in losses.) Daniel Eilemberg, then the chief digital officer of Fusion, told The Daily Beast the protests and unrest led Fusion to believe Pool would make for the ideal addition. They had pursued Pool aggressively while he was still at Vice, and signed him to a two-year contract, which Eilemberg said was in the “low six figures” per year. After coming on board in September, Pool was dubbed Fusion’s “director of media innovation.”
Soon enough, staffers and executives at Fusion began spotting many of the same issues with Pool that had cropped up at Vice.
In late 2014, Fusion sent Pool back to Ferguson. Like the Vice staffers before them, a former Fusion employee familiar with the shoot said interviewing people didn’t seem to pique Pool’s interest that much, particularly Black people. He would check his phone regularly, “obsessed” with his social-media metrics.
Pool took it as a given his colleagues would do the work for him. “Very much a prima donna,” is how the Fusion employee described him. Juan La Riva, an assistant producer at Fusion who worked with Pool, had a similar experience. “[Pool] always came across as this know-it-all who never wanted to hear anybody else’s input,” La Riva said..
In-office problems like those at Vice persisted, too.
“The editorial staff took issue with his reporting,” said Eilemberg, the ex-chief digital officer. “People took issue with his treatment of people.” Multiple Fusion sources mentioned an incident in which Pool berated a female subordinate in public to the point she was visibly upset. “We didn’t like him and the feeling appeared to be mutual,” Felix Salmon, one of the splashy Fusion hires, told The Daily Beast. In an October 2020 video, Pool suggested he didn’t “get along'' with Fusion employees, either.
The outlet was not exactly functioning at peak capacity. According to an investigative article by Gizmodo Media Group, “a culture of complacency and excess” festered at Univision, Fusion’s parent company. (Univision also owned GMG when the story was published.) Fusion in particular, was pinging from one content strategy to another, and chasing Facebook traffic and virality at the expense of more substantial reporting. One staffer told GMG the outlet decided, “We’re going to be the super-woke millennial-focused media outlet.”
Pool has similar complaints. After being lured to Fusion with promises of full editorial independence, he claims to have been directed to reinforce leftist pieties. “Lie. Lie to the audience. Tell the audience what they want to hear,” is how Pool puts it now. Four years ago, Pool indicated in a Reddit AMA that Eilemberg had given him and other Fusion staffers marching orders to “side with the audience.” The ex-Fusion boss does not recall saying so, nor does Pool’s description match company policy.
“To suggest we bent, ignored, or fabricated facts is simply not true,” Eilemberg said in a text message. “Fortunately, both Fusion’s reporting and Tim’s YouTube channel are public, so anyone can come to their own conclusions about who’s peddling baseless narratives to fit an audience’s point of view.”
Like some of the other high-profile names on staff, Pool wasn’t producing a ton of content for the site. A former Fusion staffer who worked with Pool said, “There were many weeks where we didn’t do anything.” Pool describes his stint at Fusion as having been slapped with “golden handcuffs”—well-compensated but with his ambitions thwarted. “So I sat around,” he said. “It was boring and eventually I left.”
Pool’s contract with Fusion ended in September 2016.