I'm not a huge fan of SpaceX's webcast coverage.
It came live about 10 minutes before launch. I seem to remember it was 20 minutes earlier in the week, so perhaps they feel they've said it all before and it needs no further build up. But it feels grudging: as if they think people only tune in to see the damn thing blow up, and aren't interested in the science.
The heavy broadcast lifting is performed by two bearded versions of Ant and Dec, who innocently stumble over their words, and aim their explanations at Miss Moffatt's Year-3 class. "Right now Falcon is crossing the Indian Ocean. It looks really slow in this graphic, but that's because the ocean is really big..."
Then there's a long intermezzo while the craft readies for a second burn. Obviously this is far too long to fill with comment, information, explanation, or - good God - maybe a hint of the mathematics of achieving different orbital altitudes and geostationary positioning. So the feed goes dead. It says: "Nothing happening here that might blow up. Way too dull for the attention spans of the online community. That colossal 19-minute pause is only fit for broadcast transmission, where the snowbirds can go make cups of tea and replenish supplies of digestive biscuits."
Throughout the broadcast, Ant and Dec are periodically drowned out by joyous screaming and a-whooping and a-hollerin' by staff when Falcon marks a potential blow-up moment by not blowing up. This is not the practised, calm, smooth expectation of scientists seeing their carefully controlled plan being executed flawlessly by technology of relentless precision. This is Miss Moffatt's Year-3 class squealing with delight because the class gerbil's had a baby. Were I a satellite customer, or the customer's insurer, I would be checking I had the Ariane folks on speed-dial.
Then, suddenly, like the main-engine cut-off itself, it's finished. With a cursory farewell, Ant and Dec hand over web viewers back to their intense online study of 2016's Best Fails: "The burn's over. All the opportunities for explosions are gone. See you soon."
The first stage landing was covered in a flash of bright light then the colour bars. Ant and Dec more or less blanked that one. There wasn't any footage of an explosion, so nothing to talk about.
Perhaps as a commercial enterprise SpaceX feels no need to be informative more than basic PR dictates. There's little educational content. A couple of third-rate graphics which showed a the geostationary satellite positioned over the USA rather than over its planned destination. Even Ant and Dec had the grace to be embarrassed about that. It was probably just the standard graphic knocked up by the PR team.
SpaceX sells itself short. The science is nothing short of amazing. The cost of putting it out there is seven-tenths of fuck-all, so why not broadcast it professionally? As purveyors of exciting technology in search of tax dollars, why not make a pitch for the imagination of the public, not by dumbing down to our level, but by dragging us up to theirs?
Anyway, Falcon 10/10. Webcast 3/10.