goal music rips my knitting.
I was at a cup tie at Easter Road a few years ago- Hibs beasting Montrose 5-1- and after every goal, there'd be some fucking dirge followed by "Ball and Cock Plumbing Sponsored today's SECOND goal by ANtttttoooooynnnnnnnnyyyyyy STOKES!!!!!"
unbelievable.
I hope we can still point and laugh at this drivel in ten years time, but the evidence of "trickle down" is increasing year on year. Even in non league / lower leagues you get player line-ups / handshakes before kick off now (Bromley v Bath City, anyone)?
Oh, and "living the dream" shite a la Gretna where a tiny diddy team is taken over by a sugar daddy and artifically powered up the leagues before collapsing like the south sea bubble when the money / interest runs out. Current best example: Celtic Nation, paying ex-Workington and Scottish First division players £500 a week to play in the Northern league, in front of average crowds of around 450. Lots of flag waving glory hunters turn up and vanish at the first sign of an "insolvency event", and all the overpaid mercenaries disappearing again.
Linked to this, attendant "marketisation" of football at all levels. Non league chairmen talking about "product on the park" magically attracting more than the usual 120 through the gates, as though its a real life game of championship manager (hint: if you've been in the Northern Premier League since the late 60s then that is likely to remain your "product on the park". You are not about to become Manchester United by starting a youth team and buying cast offs from Fleetwood Town).
"Jamie Oliverisation" of the catering. get your bespoke lamb saag pie to fuck, I'll have a mutton pie thanks and a lukewarm bovril. No, I am not paying £10 to a club-aproved franchise after the privatisation of the pie hut, for braised lamb shanks
Steeplejack is Brooks Mileson Professor of Modern Football at the University of Accrington