In Canada, The Ottawa Rape Crisis Centre in conjunction with the Ottawa Coalition to End Violence Against Women and the Ottawa Police Service launched a new campaign against sexual assault last May. Entitled
“Don’t be that guy”, according to the OCEVAW the campaign, “Instead of placing responsibility for preventing sexual assault in the hands of victims, the posters appeal to potential offenders—speaking directly to them in their language”.
In Vancouver, In just six months after starting the campaign, Police have
reported a fall of 10% in sexual assaults. While this is just the beginning, an approach like the one seen in Canada would do well in Ireland and the UK. Since the campaigns are primarily aimed at students of university age, Students’ Unions should be actively driving these changes, even if it is just on their own campus.