AveryDave
Well-Known Member
Saw the Farnham owner having a pop at other clubs in their new League for not getting big enough crowds the other week.TikTok monies certainly aren't forecast this year as there were no prior payments. I suspect it will be next season.The club will be able to make an educated guess (forecast) with a years data. Just as you make educated guesses( forecasts) at gate income, bar income and so on.
The club owner is one of three men who sold a social media monetisation / marketing company they founded for £1.2bn whilst still in their twenties. He knows a bit about the money side of social media.
Since they took over spending over admission at Farnham has risen from £5 per person to £13 per person above ticket price, average, by careful management and planning. That , and the increasing revenue on the social media front, are parts of a plan set out in the summer of 2022 coming together. This isn't stick a film or two on socials and wing it.
Haven’t got a problem with clubs buying their way up the pyramid if they’ve got the money to do so, and they’re clearly doing a lot right, but don’t think it’s a great look to be telling others what they should be doing when they haven’t got the millions you have at their disposal.