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GB News: a thread so you never have to watch it

There's quite a few companies saying their adverts were placed by a third party without their approval or even knowledge. I wonder if someone at an agency got a bit overenthusiastic with placing adverts?

It is heartening to see so many companies pulling their adds though.

The media buyers buy from 'Sky Media', the sales house that sells airtime on about 130 channels, based on selected demographics, but 'Sky Media' bundle-up the smaller channels into packages, and didn't draw attention to the fact they had added GBNews to one of those packages.

I am sure there's some red faces at Sky Media.

This article explains how it works...

A source familiar with Sky Media’s bartering process says that it is customary now for brands to buy audiences, not channels. And they are placed accordingly across the hundred-plus channels Sky carries during very select breaks. They say: “It is very rare that a brand doesn’t want to appear on a channel, this is quite unprecedented. This hasn’t really happened before.” And it’s true. It is difficult to conjure an example of a news organization being boycotted before launch and its media therefore subsequently being bought by accident.

Earlier this week, The Drum looked at which brands were apparently taking a stance by advertising on the channel. There were a huge number of household names you wouldn’t expect in a news environment. The problem was, many didn’t make a conscious decision to advertise on a channel which has found itself at the centre of yet another culture war. The linear TV inventory was just added to the bidding pool at Sky Media, alongside 129 other channels.

 
No. I can't watch what looks like a corpse speaking to me from 1997 on his 2400 baud modem. No. No more. As horribly gripping as it is. No.
 
There's quite a few companies saying their adverts were placed by a third party without their approval or even knowledge. I wonder if someone at an agency got a bit overenthusiastic with placing adverts?

It is heartening to see so many companies pulling their adds though.

Next step is badger them until they drop the agencies that placed the adds as well :D
 

sry if this has been posted already, point is, i got this from a US site so even we over here across the pond know :D
 
A lot of advertisers will be waiting as always to see which way the wind blows, they don't actually have principles other than protecting the bottom line. If GB News manages to survive its birth pangs and builds a loyal decent sized following then all these companies claiming they don't want their brands associated with it will come back. Do they have a rich backer willing to sub them until then? If not then their lifespan is liable to be short even for a company clearly working on a shoestring budget.
 
I have to admit even I didn't expect it to be quite this bad. LBC do a better job and have a nicer looking studio. And that's just a couple of fixed cameras in a primarily radio studio.
 
A lot of advertisers will be waiting as always to see which way the wind blows, they don't actually have principles other than protecting the bottom line. If GB News manages to survive its birth pangs and builds a loyal decent sized following then all these companies claiming they don't want their brands associated with it will come back. Do they have a rich backer willing to sub them until then? If not then their lifespan is liable to be short even for a company clearly working on a shoestring budget.

Not sure about that, most of these companies are not really associated with advertising on other news channels, and they certainly didn't book to go on GBN.

They ended-up on it by accident, because 'Sky Media' put GBN in with a package of other stations, that had otherwise unsold airtime, and flogged that package off on the cheap.
 
A lot of advertisers will be waiting as always to see which way the wind blows, they don't actually have principles other than protecting the bottom line. If GB News manages to survive its birth pangs and builds a loyal decent sized following then all these companies claiming they don't want their brands associated with it will come back. Do they have a rich backer willing to sub them until then? If not then their lifespan is liable to be short even for a company clearly working on a shoestring budget.
US billionaire backed; all very Brexit.
 
HEBEPHILES, man, HEBEPHILES :mad:
TBF, I get pretty fed up with the redefinition of a perfectly valid medical term - "paedophilia" - to include everything that's beyond the pale in regard to sex with people under the age of consent.

But, rather than splitting hairs about the fine definitions between the various pathologies, why can't we just use the existing and perfectly adequate term "child sexual abuser"? That covers the whole age range, says exactly what it is, and avoids any doubt about the harms that are done.

None of which to say that this particular individual's hair-splitting was apparently about anything other than trying to excuse Prince Andrew from allegations that he has sexually abused children.
 
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