mr steev
magic thought wizard
This is a trend that I have noticed and am NOT happy with, it is making it more difficult for ordinary low income people to choose quick veggie options.
I don't think it's a new trend. A lot of veggie and vegan food has always been over priced. (processed foods and meals out) I think mainly because we have no other option rather than marketing - although it was similar with wholefood products as it is now with fake meats.
Years ago, asda used to sell a vegetarian cheddar in their deli counter.. it was most expensive of all of their cheddars. This was in the days before they put the 'V' on anything.. but if you asked, they could check the ingredients in a book.... all of their cheddars (and lot of their other cheeses) were all made with vegetarian rennet! So why the 'vegetarian cheddar'
The Co-op recently announced they are going to bring the price of plant based products down to their meat equivalents. A lot should be cheaper, but it's a start
Co-op to make plant-based food range cost the same as meat equivalents
The Co-op is to price match its own-brand plant-based food range against equivalent meat products to help shoppers adopt “flexitarian” (...)
www.retailgazette.co.uk