Rob Ray
Weight is meaningless
Also, an interesting phenomenon this year has been that due to (among other things) floods and such, a vast percentage of the world coffee crop was ruined, driving market prices up. All the coffee growers dealing on the open market had bumper profits this year.
However, this did not apply to the 'Fair Trade' farmers, whose contracts with 'Ethical' companies were for a set price. They were left with the stark choice of breaking their contracts to try and sell at a one-off higher price, or with being ripped off for the extra.
Now it could be argued that the Fair Trade companies need to keep making their profits to y'know, stay open, but quite how that is substantially different to how every other company in the world works, i'm not entirely sure...
However, this did not apply to the 'Fair Trade' farmers, whose contracts with 'Ethical' companies were for a set price. They were left with the stark choice of breaking their contracts to try and sell at a one-off higher price, or with being ripped off for the extra.
Now it could be argued that the Fair Trade companies need to keep making their profits to y'know, stay open, but quite how that is substantially different to how every other company in the world works, i'm not entirely sure...