Cardiff City close season news and rumours: rebranding of the stadium, strip change

[YouSir]

Can't quite figure out what purpose this is going to serve. Surely ridiculous re-branding and change of kit colour = fewer domestic/actual fans buying replicas + some fans boycotting? And even if there's a point in the blue/red thing when it comes to marketing in Asia it's irrelevant at this point anyway? In a market where the likes of Man U, Barca, Liverpool, Arsenal etc are the leading forces I can't imagine that the novelty of a dragon is going to turn on the masses to the wonders of Cardiff's minor successes and eternal disappointment? So at least until the club wins the Premiership or Champions League or whatever the re-branding won't actually do anything and £100m is no where near enough to do that.

Which pretty much just echoes what's already been said but no one seems to have offered the up-side. Or am I missing some stroke of genius in there?

 

[RaverDrew]

Which pretty much just echoes what's already been said but no one seems to have offered the up-side. Or am I missing some stroke of genius in there?

 

[remedial_gash]

I don't really understand you football fans; perhaps this could be an escape from the notorious reputation you've had (and sometimes cultivated), so you could transition to a loveable, cuddly footy club with 'Hello Kitty' merch and a few quid in your back pocket.

What could go wrong?

Gash
x

 

[g force]

This is all very reminiscent of the Icelandic fiasco at West Ham. Kind of brings home that supporting a club doesn't give you any say over how it is run. There's a dissonance between how they see you (a customer) and how you see them (an identity, history, community etc.)

What does Malky think? I was reading his post-match comments today about how well he gets on with the chairman.

I still think it's going to be an elaborate wind up though.

It's also a very British club thing. This shit wouldn't happen in Germany where fans are on the board.

 

[editor]

Still no idea what we're going to be called now. Blue/Red/Birds/Dragons?

 

[Placid Casual27]

Still no idea what we're going to be called now. Blue/Red/Birds/Dragons?

Dread you gonna get involved in any of the campaigning against this bullshit?

Bluebird Jones could be getting annoyed from wherever he is these days and might launch a one-off (electronic? comeback...and would get wicked publicity given the quality of the strip and the retro/heritage/Bluebird nature of it

Just thinking. You love a good campaign, innit

We're working out what to do, we're not just letting it happen

 

[editor]

I'm all fired up but just need to know where to direct my rightous ire: as it is, I haven't a fucking clue what's going on.

 

[1927]

I don't really understand you football fans; perhaps this could be an escape from the notorious reputation you've had (and sometimes cultivated), so you could transition to a loveable, cuddly footy club with 'Hello Kitty' merch and a few quid in your back pocket.

What could go wrong?

Gash
x

We have already escaped that notorious reputation. Fmaily club of the year, and less arrests all last season than we used to expect per game.

 

[1927]

Someone somewhere must already be selling t-shirts with a pic of a bluebird savaging a dragon!

 

[1927]

Someone somewhere must already be selling t-shirts with a pic of a bluebird savaging a dragon!

Better still maybe a t-shirt with some sort of Angry bird logo!!

 

[g force]

I'm all fired up but just need to know where to direct my rightous ire: as it is, I haven't a fucking clue what's going on.

Yep that seems to be the problem - how can a fans group (whether existing or just a bunch of very pissed off people) get some time with the management/board to explain why this is such a terrible idea.

Right now it seems to be a case of "badge and kit are changing, get over it" from the owners. Hell i'm not even a Cardiff fan, but this has pissed me off as much as the whole MK Dons bullshit years ago.

 

[King Biscuit Time]

I'm no marketing expert - but Angry Bluebird surely?

 

[poisondwarf]

They've got us by the short and curlies basically...i'd love to think all the fans would say 'fuck you' and nobody would go down there until they changed their minds but that won't happen. I was just listening to a phone in on Radio Wales about it and the reaction was mixed to be honest. That Tucker guy from the Echo was on there blathering on saying we have to go with it, change etc while Nathan Blake sounded a bit shell-shocked and was understandably pissed off.

What if I decided to change my name and insist that everybody calls me that new name from now on...it would be fucking odd and people wouldn't like it but I suppose eventually people would get used to it and that's how I see it going really, even tho I am dead against it.
Still hoping it's an elaborate wind up to get the city some media coverage.

 

[1927]

The only way I can see of them even compromising on this and a way which may just sway a bit of opinion back in their favor, is if they branded the away kit totally around the bluebird, with a bluebird as part of the kit and a promise that we would always wear it when a chnaged strip was needed. This could actually mean that we play in blue more than we do now!

Dragons at home Bluebirds away, not ideal but better than whats being proposed now.

 

[Placid Casual27]

REBRANDING SCRAPPED

BREAKING NEWS
http://www.walesonline.co.uk/footba...p-plans-to-re-brand-bluebirds-91466-30941926/

Now making threats re investment (or potential lack of)

Well we won the argument. Tossers

 

[1927]

I'm no marketing expert - but Angry Bluebird surely?

Agreed, but the pic I posted is off a character in the game, maybe someone with the ability could change the order of wording in photoshop and repost so that it says angry bluebird.

 

[poisondwarf]

REBRANDING SCRAPPED

BREAKING NEWS
http://www.walesonline.co.uk/footba...p-plans-to-re-brand-bluebirds-91466-30941926/

Now making threats re investment (or potential lack of)

Well we won the argument. Tossers

Thank fuck for that.

 

[Placid Casual27]

Full CCFC statement (sorry for linking other sites, but emergency and all that)
http://www.cardiffcityfc.co.uk/page/NewsDetail/0,,10335~2766829,00.html

 

[1927]

I can imagine the conversation now when the fans' leader rang up VT and told him.

" VT I am cardiff through and through and willl always be blue. I'd rather play in front of 300 people in the Welsh Premier League against Ely Rangers than play in red"

VT: Ok, if thats what you want!

 

[King Biscuit Time]

CCFC official statement seems to pretty much verify that everything that was suspected was in fact true.

Also - were the football club keen to boot out the rugby club? I thought Cardiff Blues just wanted out?

 

[tommers]

Told you. Bunch of drama queens.

 

[editor]

Gotta love football speak like this:

It was intended to reach settlements with the principal historic creditors, and for Tan Sri Vincent Tan to then transfer the debts currently due to him into equity and drive revenues through an aggressive marketing and commercialisation plan.

 

[editor]

Told you. Bunch of drama queens.

Because you wouldn't have made any similar noises had it been your club, yes?

 

[editor]

And the opt out....

...we will not proceed with the proposed change of colour and logo and the team will continue to play in blue at home for the next season with the current badge.

 

[1927]

And the opt out....

The sentence deleted that followed read," the following season the colour of kit will be irrelevant as there will be no point in marketing a club in the first division in Malaysia".

 

[Threshers_Flail]

Can't see them ditching us just because they didn't get their own way. They have invested millions, and I'm sure as businessmen they want to see a return. Only way they can do that is to get us promoted.

And if they do ditch us, fuck em. We'll do a Leeds and go into admin, and drop down a league. We'll be back before too long.

 

[bromley]

Congrats, I think!

 

[krink]

nice one. wish we'd been able to stop our shite badge and even worse stadium name that already belongs to benfica.

 

[badlands]

What a sorry episode,

I have never been more depressed to be a City fan.

Reading the vile racist abuse on other message boards and Facebook has floored me.

We all wanted the blue back, understood. But it was not and never was, about getting the Malaysians out.

There is a fucking cancer hanging around our club. And we all know who that is.

We could have come up with a compromise. VT started to back track yesterday.

Cardiff City, you couldn't make it up.

 

[Placid Casual27]

What a sorry episode,

I have never been more depressed to be a City fan.

Reading the vile racist abuse on other message boards and Facebook has floored me.

We all wanted the blue back, understood. But it was not and never was, about getting the Malaysians out.

There is a fucking cancer hanging around our club. And we all know who that is.

We could have come up with a compromise. VT started to back track yesterday.

Cardiff City, you couldn't make it up.

Totally agree with you mate. I don't think they will pull out (and I think if they do tehy probably would have anyway) but what an awful, awful week. Anyone who was personally or rcially abusive should be ashamed of themselves