editor
hiraethified
My - evidence free - take on it is that Taylor McFuckwit fancied turning the 414 into an all-night club for him and his posh DJ pals and rich followers (some research revealed him bemoaning the lack of venues in Chelsea and how he wanted to branch out - and what could be better than trendy, £7 a pint Brixton?).Apologies I didn’t see JAMM mentioned in the article or the planning, does this mean they’re gonna be tenants to a NY hedge fund ?
I'm guessing all that got scuppered after the mighty kickback from the Nour campaign which ended up with him deleting all the social media profiles of his sexist Housekeeping Toff DJ Collective.
Because he's not an idiot, inviting a long established Brixton venue such as Jamm to rent the premises makes sense on a lot of levels, and is quite possibly the best possible outcome (short of reinstating the actual 414 which is never going to happen, sadly).
Jamm invited me to add my input into what form the new venue might take and I'm happy to say they took up all my suggestions, including this one:
We will have offers for discounted food and drinks periods based for people living in Brixton postcodes SW2, SW9, SE5 and SE24. There will be free entry to local hospitality workers on the door after their shifts and discounts on the bar.
Read more here: Exclusive: Brixton Jamm and Percolate reveal their plans for a new club at 414 Coldharbour Lane, Brixton