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BrewDog: yet another hip company using 'rebel' language to sell its stuff

That's rather different. Ratner's fuck up wasn't an advertising campaign. It was him getting caught out sneering at his entire customer base. He'd have caused less brand damage if he was caught noncing.

As it happens, that Bristol Gin tweet (if genuine) is quite stupid but not for the reasons above. The main problem is that it associates the brand with a political slogan and situation. Unless you're doing a political campaign, that's a top 10 no no, in "Marketing 101". Brewdog picking out Castle Barnard wasn't the best idea in the world for the same reason. It was very funny though.
Naah, Brewdog works because almost everyone thinks Cummings was a twat, it’s marketed at people who like to think they’re a bit rebellious and because it was actually funny. The gin company can’t claim any of those things. And even if it had been funny, it would have been totally ducking inappropriate.
 
I still have an inkling they're financially a Carillion style house of cards. I have nothing to back it up just a feeling from the industry they are in to the way they have expanded and the characters involved.

I'm probably wrong but I've been in business long enough to smell a bit of a rat.
 
I still have an inkling they're financially a Carillion style house of cards. I have nothing to back it up just a feeling from the industry they are in to the way they have expanded and the characters involved.

I'm probably wrong but I've been in business long enough to smell a bit of a rat.

At least they actually sell something - that probably makes them more stable than a lot of current fast-growing companies.
 
At least they actually sell something - that probably makes them more stable than a lot of current fast-growing companies.

Yes but all that means is they'll have a lot of capital tied up in ingredients and stock. It also means they need much larger premises. Much easier to be some sort of agent that way your only major overhead is your staff.
 
I have a waitrose and an Aldi within walking distance so I have to recognise that privilege. Fortunately it allows me to compare beers on a regular basis.

The last time I purchased a brewed dog was at xmas when Morissons in Stratford (London) had what appeared to be a special offer. Meandering home clutching 8 cans of what was termed "Elvis Juice" at a price which I recall was less than I tenner I held them for the special day.

Despite avoiding the turkey my stomach took a turn for the worst come five o'clock as 8 cans of fizzy but alcoholic pop swirled within me. Clutching my side I lay down and absorbed the certain knowledge that only days earlier I "had been had" by the Scottish alt-punk destroyers. For what was within me was shite. The flavour had little back taste and the ultimate test of any beer, the palatability that allows consumption in excess was non existent. This was pop with punk.
They sell Elvis Juice in my corner shop, it is lovely -
 
Really good piece on Brewdog here that explains exactly how they have played the haters to become one of the most successful companies in the UK and one of the industry's most sought after employers.

This thread could have been planned by their marketing department.

I hope people immediately notice that this Brewdog Guardian Long Read was from March 2016.

Plus I linked to it here myself a zillion pages back in this thread, probably a couple of days or so after the article was originally published.

Just saying, like :p ;)
 
They seem to be doing more than a lot of UK big businesses - supporting communities and NHS workers.

Another Brewdog initiative - supporting independent bars and other businesses in re-opening.

 
So they'll give an independent bar £250 of free stock, would that go very far? I note they will also give each member of staff a discount card for Brewdog bars so they will recoup that £250 and more pretty quickly.
 
So they'll give an independent bar £250 of free stock, would that go very far? I note they will also give each member of staff a discount card for Brewdog bars so they will recoup that £250 and more pretty quickly.
It's just PR generating tokenism that has an infinitely small impact on their vast profits but is scooped up wholesale by Brewdog fanboys and 'punk equity' shareholders. In fact, the publicity generated probably tips them into more profit so they can buy themselves another jet for their shitty airline to make pointless, wasteful transatlantic jaunts.
 
Just picked up on Starmer visiting Brewdog from the Keir Starmer thread :hmm:

I said there that he could easily have picked a different brewery, but whatever .....
 
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Another Brewdog initiative - supporting independent bars and other businesses in re-opening.


They also donate hundreds of thousands to startup breweries each year and promote and pay their own staff a living wage.
Seems nice. They said Punk though.
 
They also donate hundreds of thousands to startup breweries each year and promote and pay their own staff a living wage.
Seems nice. They said Punk though.
Forgive me if the cynic in me feels that the profit-boosting PR benefits to themselves far outweigh their actual community contribution here:

The fund will initially be open to the first 500 applicants that will receive the following support from the brewer:

£250 of BrewDog beer to help with the restocking of their venue before reopening.

Access to BrewDog’s research and plans on re-opening, and advice and guidance on re-opening practices, safety measures, marketing and promotion, and more from a range of industry experts including Food Alert, Citation HR and Supersonic Inc.

Access for their teams to online beer training sessions from one of BrewDog’s awesome Certified Cicerone beer sommeliers.

A discount card for each member of their teams to use in BrewDog bars once they reopen.

Promotion of their venue on the BrewDog website where we will post a map of all of the fantastic businesses that we are supporting through this initiative.

An invite to a live webinar with practical advice on the reboot of hospitality, led by David McDowall, its COO featuring industry expert guests.
 
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