BrewDog: yet another hip company using 'rebel' language to sell its stuff

[Spymaster]

But it could be construed as remuneration without the Shareholders being fully aware ...

This is the big one. The model is outstanding but if he's playing hideaway with the crowdfunders, Watts is in trouble.

Let's not get too carried away though just yet.

Checking it out.

 

[belboid]

It’s a takeaway service with a silly name, that’s all. Call it a takeaway service and people would still drive there. As they do when it’s open as normal. There’s not likely to be any real difference in traffic flow because of it.

 

[editor]

It’s a takeaway service with a silly name, that’s all. Call it a takeaway service and people would still drive there. As they do when it’s open as normal. There’s not likely to be any real difference in traffic flow because of it.

Then why go to all the trouble of branding it a drive-thru service and building a special app if it isn't trying to encourage people to drive to their shitty bars?

 

[belboid]

Then why go to all the trouble of branding it a drive-thru service and building a special app if it isn't trying to encourage people to drive to their shitty bars?

I can’t find any drive through app, tho the hop drop app does collection so isn’t it just that?

I agree calling it a drive through is silly, they probably think it’s dreadfully clever. Have you asked them where people are meant to park? Or if they’re concerned about promoting illegal parking in an already crowded area?

 

[editor]

I can’t find any drive through app, tho the hop drop app does collection so isn’t it just that?

I agree calling it a drive through is silly, they probably think it’s dreadfully clever. Have you asked them where people are meant to park? Or if they’re concerned about promoting illegal parking in an already crowded area?

They didn't respond to my email but they're definitely trying to get people to drive to their shit bars.

Scottish craft Brewer BrewDog has announced today that it has launched BrewDog Drive Thru via its Hop Drop App at all BrewDog London bars including their Brixton branch, with the 30% discount for all customers. Available on IOS and Android.

Customers can now click and collect beer, food and spirits from your nearest UK BrewDog Bar, and we will bring it to your car, while you wait.
Drive Thru is ready to go at every UK BrewDog Bar (aside from Edinburgh Airport) and features bottles, cans and draft beer fills in growlers – alongside any item from that bar’s food menu, bottles of spirits and wine, Hawkes cider and glassware.

 

[Boudicca]

Brew Dog have been making hand sanitiser at its distilleries for Aberdeen Royal Infirmary's Intensive Care Unit. Not ones to miss a branding opportunity though.

 

[Big Bertha]

Brew Dog have been making hand sanitiser at its distilleries for Aberdeen Royal Infirmary's Intensive Care Unit. Not ones to miss a branding opportunity though.


View attachment 203046

Can’t blame them for that.

 

[Spymaster]

Brew Dog have been making hand sanitiser at its distilleries for Aberdeen Royal Infirmary's Intensive Care Unit. Not ones to miss a branding opportunity though.


View attachment 203046

I reckon that given that it actually costing them money to produce and distribute the stuff, they can be allowed a bit of branding.

 

[editor]

Can’t blame them for that.

Probably balance out nicely in terms of positive PR.

 

[Big Bertha]

Probably balance out nicely in terms of positive PR.

Absolutely

 

[Cerv]

do the actual bottles look like that or is it just a mock up for the press?
that’s going to be an interesting souvenir I guess

 

[editor]

do the actual bottles look like that or is it just a mock up for the press?
that’s going to be an interesting souvenir I guess

They're thanking the designers for ensuring that their selfless act goes well branded while ensuring that the press coverage keeps on coming. They're like those people who raise a relatively tiny sum for some charity or another and get a massive cardboard cheque made and invite the press over for the ceremony.

 

[steveseagull]

Branding wise, i am going to let this one slide

 

[Flavour]

Not going so well for Brewgel either

First batch of BrewDog hand sanitiser turned down by local hospital

Brewer could reformulate ‘punk sanitiser’ after hand gel falls short of medical standards

www.theguardian.com

 

[teuchter]

This has been a really successful collaboration with the BrewDog team and we look forward to getting the gel fully operational in health and care settings right across Grampian. We at no time ‘rejected’ the offer, we instead chose to work together on finding a solution.

 

[alex_]

Not going so well for Brewgel either

First batch of BrewDog hand sanitiser turned down by local hospital

Brewer could reformulate ‘punk sanitiser’ after hand gel falls short of medical standards

www.theguardian.com

that’s stuck one up at the establishment, finally they do something punk !

 

[editor]

Thank heavens they're getting their PR company to keep pushing out these positive updates so absolutely everyone gets to hear about their selfless giving.

 

[teuchter]

BARNARD CASTLE EYE TEST BEER

You may have seen Barnard Castle Eye Test in headlines, on social media or even in Labour Leader Keir Starmer’s hand. This was a dry-hopped beer with a juicy hit of pineapple, mango and a hint of lime that broke our website for 10 hours due to de...

www.brewdog.com

 

[Spymaster]

BARNARD CASTLE EYE TEST BEER

You may have seen Barnard Castle Eye Test in headlines, on social media or even in Labour Leader Keir Starmer’s hand. This was a dry-hopped beer with a juicy hit of pineapple, mango and a hint of lime that broke our website for 10 hours due to de...

www.brewdog.com

Saw that this morning!

Absolutely outstanding

 

[belboid]

Shame the actual beer sounds vile

 

[Teaboy]

Yeah, not sure I want pineapple and mango flavours in my beer, fortunately its probably just 'tasting notes' bollocks. Anyway, who cares? How strong is it?

 

[teuchter]

Saw that this morning!

Absolutely outstanding

All the profits go towards products for the protection of NHS Heroes so I'm pretty sure everyone is going to be very positive about this, even on here. Probably a turning point in many people's judgement of this company.

 

[editor]

More brilliant PR to promote the brand and increase overall sales.

 

[Spymaster]

All the profits go towards products for the protection of NHS Heroes so I'm pretty sure everyone is going to be very positive about this, even on here. Probably a turning point in many people's judgement of this company.

Anything otherwise would be churlish and outrageous in the extreme!

 

[Spymaster]

Shame the actual beer sounds vile

It's alright, even good, if you like that kind of thing.

I find most of it over-hopped, as seems to be the current fashion, but euro-fizzpiss drinkers would probably like it fine.

 

[teuchter]

Anything otherwise would be churlish and outrageous in the extreme!

Anyone criticising brewdog on this occasion will be outing themselves as a Cummings apologist.

 

[Spymaster]

Anyone criticising brewdog on this occasion will be outing themselves as a Cummings apologist.

Positively condoning his actions and those of Boris in steadfastly supporting him.

 

[teuchter]

Positively condoning his actions and those of Boris in steadfastly supporting him.

In fact anyone not proactively praising this brewdog move will be showing their support for boris, the government and at least 60,000 deaths.

You can tell a lot from normally vocal people's silence on these things.

 

[Spymaster]

In fact anyone not proactively praising this brewdog move will be showing their support for boris, the government and at least 60,000 deaths.

You can tell a lot from normally vocal people's silence on these things.

Any such person would be displaying a massive agenda bias and demonstrating that they are not to be taken seriously.

 

[teuchter]

Any such person would be displaying a massive agenda bias and demonstrating that they are not to be taken seriously.

I think those kinds of apologists need to be taken very seriously, unfortunately. Before it's too late