PR1Berske
Alligator in chains by the park gates.
The two fanboys on this thread have never struck me as being genuine.
BrewDog: yet another hip company using 'rebel' language to sell its stuff
- Thread starter treelover
- Start date
two sheds
Least noticed poster 2007
Spy leads the field with 736, editor doesn't even break the 500 brogdale down at just over the 200
true that he's here more than most people but there again most people don't post on urban
billy_bob
Air of bewilderment model's own
What? You mean I've spent the last eighteen years relying on this place for all of my opinions for nothing?
Spymaster
Plastic Paddy
editor
hiraethified
Let's hear the fanboys defend this latest slab of dazzling, cash-earning hypocrisy.
friedaweed
Me and me girl named Jane
I always thought that was a given.
ElizabethofYork
Old Crone
An interesting look at the recent PR campaign: BrewDog’s World Cup ‘anti-sponsorship’ is a shameless PR stunt. And it’s a good one
"For those dismissing the campaign, most of the criticism focuses on two questions. The first and most difficult to answer is: given that BrewDog’s bars will still be showing games despite its strongly anti-Qatar stance, doesn’t the campaign collapse under its own hypocrisy?
I would argue not. The reality is that a boycott would benefit no one. Fans would simply choose a different pub, staff would miss out on extra shifts and BrewDog would be missing out on revenue during a tough winter for no real benefit.
Instead, by showing the games and making donations to relevant charities, the brand is able to provide a platform to criticize Qatar while raising money for needy causes. It might be a less morally satisfying stance, but it’s also a less futile one.
BrewDog’s critics would rightly point out that it’s only the profits from Lost Lager that are going to charity, not the profits of their bars as a whole. And it’s perhaps true that, given the large sums of money the company is likely spending on media to promote the campaign, BrewDog would rather no one looked too closely at the exact sums that will be going to charity.
But the fact is that some money going to charity does more good than no money going to charity, which is why BrewDog’s philosophically untidy approach is preferable to a boycott.
.......
The marketing and communications industry’s obsession with ‘purpose’ can have real benefits for society, but it all too often blinds us to what we’re supposed to be doing: promoting our clients.
Yes, it’s true that BrewDog’s ‘anti-sponsorship of the World Cup’ is an opportunistic and superficial stunt designed to grab attention in a transparent attempt to promote BrewDog and make the company more money.
But why does everyone say that like it’s a bad thing?"
"For those dismissing the campaign, most of the criticism focuses on two questions. The first and most difficult to answer is: given that BrewDog’s bars will still be showing games despite its strongly anti-Qatar stance, doesn’t the campaign collapse under its own hypocrisy?
I would argue not. The reality is that a boycott would benefit no one. Fans would simply choose a different pub, staff would miss out on extra shifts and BrewDog would be missing out on revenue during a tough winter for no real benefit.
Instead, by showing the games and making donations to relevant charities, the brand is able to provide a platform to criticize Qatar while raising money for needy causes. It might be a less morally satisfying stance, but it’s also a less futile one.
BrewDog’s critics would rightly point out that it’s only the profits from Lost Lager that are going to charity, not the profits of their bars as a whole. And it’s perhaps true that, given the large sums of money the company is likely spending on media to promote the campaign, BrewDog would rather no one looked too closely at the exact sums that will be going to charity.
But the fact is that some money going to charity does more good than no money going to charity, which is why BrewDog’s philosophically untidy approach is preferable to a boycott.
.......
The marketing and communications industry’s obsession with ‘purpose’ can have real benefits for society, but it all too often blinds us to what we’re supposed to be doing: promoting our clients.
Yes, it’s true that BrewDog’s ‘anti-sponsorship of the World Cup’ is an opportunistic and superficial stunt designed to grab attention in a transparent attempt to promote BrewDog and make the company more money.
But why does everyone say that like it’s a bad thing?"
brogdale
Coming to terms with late onset Anarchism
What is it about this marketing industry copy that you find particularly "interesting"?
PR1Berske
Alligator in chains by the park gates.
Is your entire personality liking Brewdog?Oooh, Liz, what have you done?
I can hear the drone engines firing-up already!
ElizabethofYork
Old Crone
Well, PR campaigns are to promote the brand, and to increase sales.
This one looks as though it will be successful, even though people are moaning about it.
I find that interesting.
PR1Berske
Alligator in chains by the park gates.
And the fact Brewdog are hypocrites?
Pickman's model
Starry Wisdom
He's not too keen on them after seven or eight pints of their filthy brew
billy_bob
Air of bewilderment model's own
PR man argues PR campaign good. I don't find that especially interesting.
I'm not aware that there's been a concerted call to boycott Brewdog bars for World Cup matches, though, so even the PR man's praise rests on something of a straw man argument.
(Incidentally, the author seems to concede on his Twitter that their deal to sell in Qatar itself further undermines Brewdog's charitability claim here.)
I'm not aware that there's been a concerted call to boycott Brewdog bars for World Cup matches, though, so even the PR man's praise rests on something of a straw man argument.
(Incidentally, the author seems to concede on his Twitter that their deal to sell in Qatar itself further undermines Brewdog's charitability claim here.)
Spymaster
Plastic Paddy
I don't think I've ever had a BD beer that I've liked but I'm meeting someone at the Waterloo place on Friday so will persevere. At least once!
Pickman's model
Starry Wisdom
But God knows you've tried to find oneI don't think I've ever had a BD beer that I've liked but I'm meeting someone at the Waterloo place on Friday so will persevere. At least once!
Spymaster
Plastic Paddy
Not really with their beer. I've long since decided that their offerings are some way off what I want in an ale. They do a cracking gin though (LoneWolf), and some of their food is excellent. Obviously though, where they really come into their own is the strength of their PR, Marketing, and Business Development.
Absolutely outstanding.
brogdale
Coming to terms with late onset Anarchism
In so much as any industry puff piece could be interesting; then fair play if it interests you.
To me it looks more relevant to the thread than interesting, in that it considers just the latest example of the company's hypocritical, "edgy" marketing.
ddraig
kicking against the pricks...
so do you, sadly
Spymaster
Plastic Paddy
It's a fabulous thread in terms of bang for your buck!
editor
hiraethified
But no opinion whatsoever about the morality of a multi-million, multinational company using the plight of workers and the LGBTQ community in Qatar as a means to increase sales and brand awareness?
ViolentPanda
Hardly getting over it.
What personality? Cunty Si doesn't have a personality!
Pickman's model
Starry Wisdom
Past the brewdog pub at Cambridge circus. If one of the more prominent posters on this thread wasn't in there, they have a most convincing doppelganger
Pickman's model
Starry Wisdom
Servers, not sewers
Pickman's model
Starry Wisdom
hash tag
Books, not bombs
Your idea of excellent and mine must be totally different
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