BrewDog: yet another hip company using 'rebel' language to sell its stuff

[friedaweed]

Looks like he was intentionally impersonating Putin, as part of launching a beer aimed against homophobia, with 50% of profits going towards relevant charities. Disgusting.

Hello, My Name is Vladimir

Not for gays

www.brewdog.com

Or he was intentionally exploiting the pink pound. Edgy

 

[Spymaster]

I reckon if you offer to turn up like this billy_bob will meet you for that pint.

I's not a shop it's from this shoot they did.

BrewDog founder launches stinging attack on alcohol marketing watchdog

BrewDog founder launches stinging attack on alcohol marketing watchdog. From PR Week

www.prweek.com

A deliberate piss-take then.

 

[Spymaster]

I know, it's just that some people might conveniently forget the pressure that can be put on people in this type of situation. I personally think more wanted to sign but needed the job more than the grief.

Of course this works both ways. If, as seems likely, this is all part of a deliberate smear campaign, it's also likely that people were pressured to join it against their will, so that people like you lot could get aerated about it. If that's the case, they've done a great job of taking you all by the nose.

 

[editor]

Or he was intentionally exploiting the pink pound. Edgy

You can feel their earnestness

BrewDog, Scotland’s biggest independent brewery, released a video titled Don’t Make Us Do This, showing them begging on the street and posing as sex workers in windows.
Their aim was to encourage potential investors to crowdfund the Aberdeenshire-based company

But the LGBT community have slammed their efforts - and are calling for a boycott of the £238m business.

An online petition has already reached 8,000 signatures, demanding that the brewery apologises and pulls the video.

The online petition reads: “BrewDog beer company claims to be “beer for punks”. They claim to be ethical. Yet in their new crowdsourcing video they mock homeless people, trans women and sex workers.



“They say, ‘don’t make us do this’ whilst performing as offensive caricatures of people, many of whom already suffer discrimination every day.
“They are mocking the lives and experiences of people who real punks would be defending and helping.
“Worse, this is a fundraising video - they’re using these images in an exploitative manner to make money.”

BrewDog accused of mocking trans women and homeless in ad

A SCOTS brewery has been accused of “mocking trans women, sex workers and homeless people” after a publicity stunt badly backfired.

www.scotsman.com

 

[editor]

Just look how much they care:

On Monday, BrewDog fired four furloughed employees from its Indianapolis taproom location. The former employees identify as members of the LGBTQ community and say they were let go as part of a “change in culture,” though the company disputes the accusation. The person responsible for the terminations was also fired this week, and BrewDog has hired an external human relations firm to investigate the matter.

Jordan Dalton, one of the ex-employees, shared their account of the incident on Twitter on Monday, noting that BrewDog is “no longer a safe or inclusive space for women and the gay community.” Dalton also claimed that none of the taproom’s non-male staff members were invited to discussions over when the location would reopen. (The business has been shuttered since December 2020 due to the pandemic.)

BrewDog Denies Discrimination Allegations After Firing Four LGBTQ Employees

Four former BrewDog employees who identify as members of the LGBTQ community say they were let go this week as part of a “change in culture."

vinepair.com

 

[Spymaster]

Or he was intentionally exploiting the pink pound. Edgy

Clever, if true.

 

[friedaweed]

A deliberate piss-take then.

Just more edgy marketing to push their product into any pint glass they can whilst appearing to be hip and on trend. Reminds me of that Bill Hicks sketch I stuck up a few pages back but in case anyone missed it.

 

[editor]

More here:

The company released “Hello, My Name Is Vladimir,” a self-described “protest beer” that featured the Russian president wearing makeup and the tagline #notforgays on its label. Watt promoted the beer — nominally a critique of Putin’s notorious homophobia timed to the Winter Olympics in Sochi — with thinly veiled homoerotic jokes. The gag (50 percent of the proceeds of which the company said it would donate to charity) read less radical than retrograde to critics like Oli Carter-Esdale, who later wrote that it “bore all the hallmarks of the same masculinity which it attempted to ridicule through the production of russophobia and pop-art.”

Just a few months later, BrewDog launched “No Label,” a Kolsch it said was “the world’s first ‘non-binary, transgender beer” on account of its incorporation of “hops that have changed sex from female to male flowers prior to harvest.” Stonewall, a U.K. LGBTQ+ advocacy organization, issued a statement expressing reservations over the product’s language, while members of the country’s trans community criticized BrewDog more harshly for trying to “make a brand out of a community … as marginalized and oppressed as ours is.”

These cunts will jump on any bandwagon, exploit marginalised people and adopt any radical pose if they think it can increase their profits.

Can BrewDog Outgrow Its History of Alleged Discrimination?

BrewDog, a controversial Scottish brewery, has recently been under fire for accusations of bigotry against women and the LGBTQ+ community

vinepair.com

 

[DaphneM]

He is suggesting Putin is impotent, haha

This beer is a double IPA brewed with Limonnik berries. We heard they're great for improving sexual performance, so we've sent a case to the Kremlin as we suspect there is someone there who would appreciate a little helping hand.
​

 

[friedaweed]

Clever, if true.

It's nothing new or clever though is it? Hicks was taking the piss out of this sort of marketing in the early 90's. It's just droll marketing for gullible customers to make someone rich. Buy this, it will change your life and make you and me better people......Meh!

I'm pretty sure their Vladimir Beer has done fuck all to tackle homophobia in society and nor was it really intended to.

 

[Spymaster]

It's nothing new or clever though is it? Hicks was taking the piss out of this sort of marketing in the early 90's. It's just droll marketing for gullible customers to make someone rich. Buy this, it will change your life and make you and me better people......Meh!

That's the whole point though isn't it? People know about it yet they still buy into it and make the bloke rich.

People being led by the nose like those posting on this thread at the moment who are buying into the conspiracy. Without sheep like these there'd be far fewer millionaires. They are necessary!

 

[Magnus McGinty]

I reckon that's a shop. Looks like a Putin pic with the head changed.

I thought it was Putin before doing a double take.

 

[hitmouse]

A chief. ha. Have not heard that for years.

When I was in primary school once our headmaster got up in front of the whole school and said "I'm the big chief", which we all found funny enough that it's stuck in my memory to this day.

It seems they have about 800 employees at their HQ, but something like 1,500 employed in their bars.

If you assume that staff turnover is quite high (it usually is with bar staff) then you have to multiply that by some number related to the number of years Brewdog have been in business.

I wonder if there are any factors that can affect staff turnover?

 

[friedaweed]

That's the whole point though isn't it? People know about it yet they still buy into it and make the bloke rich.

People being led by the nose like those posting on this thread at the moment who are buying into the conspiracy. Without sheep like these there'd be far fewer millionaires. They are necessary!

Absolutely. It's not clever then really is it It's as old as the hills in marketing.

I'm not sure I'd actually go as far as to say Watt's that 'necessary' but yeah they need to exist in a capitalist world but the point being made is he/they clearly lie about their constantly debunked philanthropic/altruistic intent as a tool to make more money.

Have we got any examples of JW just giving his money to causes without it being part of them selling a product? Gen question btw.

 

[ddraig]

Or realists.

ah a "school of hard knocks" and "university of life" type

 

[editor]

Absolutely. It's not clever then really is it It's as old as the hills in marketing.

I'm not sure I'd actually go as far as to say Watt's that 'necessary' but yeah they need to exist in a capitalist world but the point being made is he/they clearly lie about their constantly debunked philanthropic/altruistic intent as a tool to make more money.

Have we got any examples of JW just giving his money to causes without it being part of them selling a product? Gen question btw.

Or without them using extensive PR to ensure that everyone knows all about their amazing generosity (even if it turns out to be a bag of lies anyway)?

 

[ElizabethofYork]

ah a "school of hard knocks" and "university of life" type

I'm not quite sure what that sneery post means. It sounds a bit snobby. But no, I've never used either of those expressions.

I'm more a "not everything in life is totally black and white" and "there's usually more to a story than just the headlines" type.

 

[billy_bob]

More here:





These cunts will jump on any bandwagon, exploit marginalised people and adopt any radical pose if they think it can increase their profits.

Can BrewDog Outgrow Its History of Alleged Discrimination?

BrewDog, a controversial Scottish brewery, has recently been under fire for accusations of bigotry against women and the LGBTQ+ community

vinepair.com

It's puerile bros' bantz thinly disguised as doing good, often punching down on exactly the people they're trying to claim they're doing that good for, who somehow never seem to be in on the laughs - with just enough plausible deniability that they can use the usual excuse of the overbearing, boorish bully when they're called out on it: come on, can't you take a joke?

 

[Spymaster]

I'm not sure I'd actually go as far as to say Watt's that 'necessary' but yeah they need to exist in a capitalist world but the point being made is he/they clearly lie about their constantly debunked philanthropic/altruistic intent as a tool to make more money.

The supposed altruistic and philanthropic deeds of course have ulterior motives. They don't even make much of an attempt disguise them. They're a highly successful business, not a fucking charity. That's what the drones here don't get. They want firms to be some kind of cross between Mother Teresa and The Red Cross (until they want to buy a cheap smartphone/computer/whatever; when of course all of a firm's social malfeasance gets miraculously forgiven )

It's laughably naive but it keeps the thread going.

Actually it's not naive, it's just gold standard, agenda driven hypocrisy.

 

[ElizabethofYork]

It's puerile bros' bantz thinly disguised as doing good, often punching down on exactly the people they're trying to claim they're doing that good for, who somehow never seem to be in on the laughs - with just enough plausible deniability that they can use the usual excuse of the overbearing, boorish bully when they're called out on it: come on, can't you take a joke?

Marketing summed up.

 

[friedaweed]

The supposed altruistic and philanthropic deeds of course have ulterior motives. They don't even make much of an attempt disguise them.

Actually it's not naive, it's just gold standard, agenda driven hypocrisy.

Sounds like you're all agreeing that Brewdog are cuntz then. What a happy start to the weekend.

I knew this thread would find some compromise eventually and I'm happy to have helped you all resolve this concerning issue

Now I'm off next door for a pint of 'Vajazzle the Blues IPA' at my local pub's menopause and mental health awareness unhappy hour. There's free sarnies and crazy golf tonight.

 

[billy_bob]

Marketing summed up.

Seriously - from someone who's just made a call for remembering that 'not everything is black and white', and you can't see any shades of grey between Brewdog's publicity stunts that often happen at the direct expense of people they claim to be supporting, and any other marketing?

 

[Spymaster]

Sounds like you're all agreeing that Brewdog are cuntz then. What a happy start to the weekend.

Lol. Good try!

They're no better or worse than any other big business is quite the point. It's just that they don't fit the pseudo-progressive agenda of a certain little clique on these here boards which, let's face it, started with an objection to the use of the term PUNK!

Now I'm off next door for a pint of 'Vajazzle the Blues IPA' at my local pub's menopause and mental health awareness unhappy hour. There's free sarnies and crazy golf tonight.

Enjoy!

 

[friedaweed]

Lol. Good try!

They're no better or worse than any other big business is quite the point. It's just that they don't fit the pseudo-progressive agenda of a certain little clique on these here boards which, let's face it, started with an objection to the use of the term PUNK!



Enjoy!

No come on now you know you've conceded that they are cunts now. Close the thread please mods. This saga is over. It's time to heal.

I'm actually going down the posh pub in the next village, next door has all the young kids in for open mic night and there's only so many nasal singing versions of Wonderwall I can take.

It's our anniversary which is another reason why you should declare an amnesty and announce, that as a flat warm beer drinker, your only intent on this thread is to prolong the agony of promoting a product by-proxy that your southern shandy drinking constitution could not handle anyway.

It'd be great if you could pop down topless on your horse and join us though Cunty. The Mrs would love that

Laters taters

 

[Magnus McGinty]

Not sure if “the next village” sounds much different to “southern shandy” tbh.

 

[billy_bob]

I get the impression that people are so eager to be negative & damming about them that they fail to read & fully comprehend information provided.

I wouldn't be remotely interested in being negative and damning about Brewdog if it wasn't for the almost exclusively negative, damning things I'd read about them.

 

[PR1Berske]

The two "fanboys" on this thread are usually trolling or messing around or having a laugh, so that leaves Brewdog with no supporters at all here.

 

[editor]

Marketing summed up.

Yet it's something that some people here will defend to the hilt. Weird that, isn't it?

 

[editor]

I'm not quite sure what that sneery post means. It sounds a bit snobby. But no, I've never used either of those expressions.

I'm more a "not everything in life is totally black and white" and "there's usually more to a story than just the headlines" type.

Which part of their well documented abusive staff policies are you unsure about?

 

[ElizabethofYork]

Which part of their well documented abusive staff policies are you unsure about?

Staff policies?

I don't know what their staff policies are. I presume you mean the unproved accusations made by some employees, which have been denied.

I don't know what the truth is.

Like I said, it's not black and white. It would be naiive to believe one side over the other without question.