BrewDog: yet another hip company using 'rebel' language to sell its stuff

[treelover]

A storm brewing
BrewDog certainly has a unique way of going about things. First there’s the provocative marketing which has gained the company substantial international coverage.

“We have a terminal addiction to make beers we want to drink. Beer with teeth and balls. Beer we lust for. Crafted beer,” the BrewDog website reads. “Experimentation is our Art. Revolution is our weapon. And revolutions aren’t made on formula. They just rip the t**s off convention.”

The website, product packaging and advertising slogans continue in the same vein.
http://uk.finance.yahoo.com/news/br...ade-a-fortune-from-better-beer-131021601.html

Seems to be a growing trend this 'rebel sell' type of marketing, this time its a brewery called Brewdog with beers named such as Punk IPA, I have no idea about its business practices and workers conditions, but it is so blantant, the niche it is using.

 

[xenon]

Yeah well done on your unintended marketting their. I'd never heard of them til now.

 

[treelover]

In 2009 Watt and Dickie effectively gambled the company’s future by launching the innovative “Equity for Punks” scheme and becoming a public limited company (PLC). Under the scheme shares in the company were sold online in a scheme fully authorised by the Financial Services Authority.

Beer lovers responded enthusiastically and more than 1,300 people invested in what BrewDog calls its “anti-business business model”, raising £700,000.

silly comment, they are already a large entitity

 

[xenon]

And of course it's nothing new advertising co-opting language and culture to sell shit.

 

[Metal Malcolm]

My housemate went to their pub and brought home a little pamphlet thing they'd given him. It was the most infuriating aspirational bollocks i'd ever read.

"You're original, not like everyone else, so don't drink the same drinks as them, drink ours, cause we're, like, punky and shit, yeah?"

Fuck 'em.

 

[butchersapron]

Yeah well done on your unintended marketting their. I'd never heard of them til now.

They got a pub on baldwin street. Really. Big thing.

 

[Geri]

They have a pub in Bristol - my friend's husband went there and was charged £4 for a half. I don't think he stopped for another one!

 

[souljacker]

Well, they have a terminal addiction to making beers they want to drink, so I wouldn't worry about it as they will all be dead soon.

 

[xenon]

silly comment, they are already a large entitity

Ha. It's so like, meta. Wankers.

 

[treelover]

apparently a shareholders meeting

 

[treelover]

And of course it's nothing new advertising co-opting language and culture to sell shit.

eh, that's what I said, this is a board, you post about interesting issues, this is one..

 

[Frances Lengel]

Punk IPA is quite nice, but I'd be embarrassed to buy it because of its ridiculous name (who wants to be associated with US prison catamites? Not me anyway) & the infuriating aspirational bollocks.

 

[Paulie Tandoori]

anyone who drinks anything because of something they have read about it, rather than because of what it tastes like, is welcome to fuck off to another pub thank you very much.

 

[butchersapron]

They have a pub in Bristol - my friend's husband went there and was charged £4 for a half. I don't think he stopped for another one!

They sponsored craigs night at the stag and hounds.

 

[Teaboy]

I think there is a brewdog pub near the quayside in Newcastle, seemed to be quite cheap if I remember correctly. Then again every pub outside of London seems cheap to me.

 

[editor]

This is what punk rock is all about!

 

[treelover]

wonder if they use Workfare?

 

[editor]

Not even slightly sexist! 'Edgy' my arse. This is just 1970s rubbish.

 

[xenon]

They got a pub on baldwin street. Really. Big thing.

So I see. 4 quid a half? Fuck that.

 

[trabuquera]

So I see. 4 quid a half? Fuck that.

"ever get the feeling you've been swindled???"

 

[Fruitloop]

They've been around for ages. Fairly sure they're taking the absolute piss.

http://www.brewdog.com/blog-article/the-nanny-state

Nice beer though.

 

[Louis MacNeice]

This is much nicer than Brew Dog, comes without the edgy rubbish and when it's on offer in Sainsburys is cheaper.

Cheers and botoms up - Louis MacNeice

 

[Frances Lengel]

This is much nicer than Brew Dog, comes without the edgy rubbish and when it's on offer in Sainsburys is cheaper.

Cheers and botoms up - Louis MacNeice

And it's got a cork - You can't whack beer bottles with corks in them.

 

[Limerick Red]

was in the boozer the other night...place full of people who look like complete cunts...although didnt speak to anyone so they could have been very nice people...the beer was well fuckin lovely, and pretty much what ya would pay in any pub like that....they regularly have them as a guest ale in spoons as well. They had a barney with Diagio recently didnt they?

 

[TruXta]

Meantime ain't exactly cheap either, but at least they don't do that fuckin awful marketing that Brew Dog does.

 

[UnderOpenSky]

They do alright beers, but sell them in silly small bottles. No doubt to appeal to larger drinkers.

 

[editor]

I quite liked their beer at first, but once I realised the extent of their hipster-attarcting, 1970s sexist, Shoreditch-twat, cod-punk cuntitude, I'm boycotting the fuckers.

 

[TruXta]

I quite liked their beer at first, but once I realised the extent of their hipster-attarcting, 1970s sexist, Shoreditch-twat, cod-punk cuntitude, I'm boycotting the fuckers.

Luckily they're very easily avoidable.

 

[SpookyFrank]

Not even slightly sexist! 'Edgy' my arse. This is just 1970s rubbish.

Most of the punk girls I know have sufficient good sense to wear clothes tbh. And those shoes would be worse than useless in a mosh pit.

 

[Firky]

BrewDog have been around for years.

These lot, Anarchy Brew from Alnwick (hence the name) do good beer. Not quite sure what their website is about.... blinded folded people in the snow

http://www.anarchybrewco.com/