Or Creamer.
Which can be non-dairy, and comes in a range of flavours, and is actually really quite nice. But can be absolutely terrible for you. It often comes sweetened, so no need for sugar, but there are non-sweetened versions.
Many often come laden with the obligatory gallon of HFCS.
Closest we get is the powdered version of Coffee-Mate. You can get flavoured versions of the powdered stuff through American import companies, but it's expensive, and they don't have the range that you can get in the US. And the liquid version is superior.
I would be a dedicated coffee creamer user if they introduced it over here.