Hmm, well. The organic fruit and veg at Wild caper is proper, and the mark up is pretty standard, infact I've seen much higher. it's the same mark up on all the fresh produce. Buy English for value. No Eostre Organics means there isn't a more ethical source of organic produce in Brixton, Wild Caper use Choice Organics from Gloucestershire, pretty much the only really reliable wholesaler of organic food operating in London. The produce they stock in the shop is largely European and not air freighted, and all actually organic. Lots from small producers and agricultural co-ops. Same can be said of Brixton Wholefoods. Much as some might prefer the ramshackle selections from elsewhere in the market, but if you want to be sure you're buying food that's grown to the highest organic standards in as ethical a way as possible then buy from people that know what they're talking about. Not all but the vast majority of the produce in Brixton Market is the complete opposite end of the scale ethically and in terms of quality, end of shelf life, cold stored, air freighted, pesticide and herbicide filled crap. Sorry, but it is. Proper organic food is better in taste, better for the people that grow it, better for the you and better for the world. You are what you eat.