I am sure they are writing to headlines/ideas for things that are in the news and then get shared round the writers til someone takes it. which is fine until you get the ones that clearly read like the headline came before the feature and they've never quite bridged the gap.It's a really weird article. Halfway through she kind of admits that there's nothing to get excited about but then finishes it by saying everybody should be excited. It doesn't even make any sense within the frankly ludicrous world that it creates.