Because that is how they started.
Dr. Klaus Maertens, a 25-year-old soldier. While convalescing from a broken foot he created a unique air-cushioned sole (rather than the traditional hard leather sole) to aid his recovery. Using a salvaged cobbler’s last and a needle, Maertens made a prototype shoe and showed it to an old university friend and mechanical engineer, Dr. Herbert Funk.
The two went into partnership by using disused military supplies to begin producing their unique shoes. By 1947 they began formal production and within a decade had a booming business, mostly selling to older women. In 1959, they decided it was time to advertise their revolutionary footwear invention in overseas magazines.
Back in England, the Griggs company was now being run by the third generation of the family, Bill, along with brothers Ray, Colin and son Max. Whilst scanning the pages of a shoe trade magazine, Bill’s eye was caught by the German’s advert for their innovative air- cushioned sole.
An exclusive license was acquired and a few key changes made, including an altered heel, a bulbous but simple upper, a distinctive yellow welt stitch, a two tone grooved sole edge and a unique sole pattern. The boots were branded as ‘Airwair’ and came complete with a black and yellow heel loop featuring the brand name and the slogan “With Bouncing Soles” (based on Bill Grigg’s own handwriting). Taking its name from date of its inception, April 1st, 1960, the eight-holed 1460 Dr. Martens boot had arrived.
The History of Dr. Martens | Canada