Facebook’s VR firm, Oculus, is fighting to combat suspicions
raised by its privacy policy and
terms of service that it will spy on users’ activity and pass information to third parties.
The privacy policy warns about “information automatically collected about you when you use our services”, including “information about your physical movements and dimensions when you use a virtual reality headset” which may be used “to send you promotional messages and content and otherwise market to you”.
It was first highlighted by news site UploadVR, which pointed out that “an ad executive at Coke, for instance, could tell just how long you stared at the Coke bottle cleverly placed inside your favourite game as an in-game ad and use that data to better place it in the game for you next time.”