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The collapsing media landscape

Rob Ray

Weight is meaningless
Came to mind after seeing, in quick succession:




Which are just the latest in a longruning tale of woe. Vice is a particularly noteworthy one because it was the poster child for the new media revolution that was supposed to replace the legacy firms, but it looks like they're all going down unless they have backers with deep pockets. Imv it's a great unsung of the modern turn to conspiracy and poorly informed online shouting that it's directly washing into a void left by the longstanding decline of quality journalistic output, and I really don't see how it's to be arrested - advertising-based news is an absolute shitshow, totally squashed under the social media giants..
 
Was Buzzfeed doing anything useful / filling a media gap? Ive genuinely never looked at it

What is Huffpost equivalent to a newspaper (politically/content wise)?

Vice went from being a free hipster magazine in a few shops to a behemoth, surprised how big it got.
Local press collapse is sad for sure
 
Buzzfeed started out as a listicles site but experimented with running a serious investigative crew and built up a surprisingly strong award-winning reputation in the mid-late 2010s, which was gutted in 2022. Huffpost was a major liberal news source during the same period, at one point in the early 2010s it was one of the biggest US media sites and pretty much equivalent to the Graun (valued at $315m in 2011) then went into decline under Verizon and then Buzzfeed.

All three of them were particularly invested in the Meta ecosystem and took a hamering when Zuckerberg reined back on news share within it.
 
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Buzzfeed was mainly 'top 10 this' and 'top 10 that' and loads of other listbait/clickbait. It got old very quickly.

Vice was a bit more interesting as far as 'out there' stories go. I liked the youtube channel too.

Huff post, I guess it would see itself as centrist alternative to right wing conservative news. I actually don't know a lot about it but just spent the last 10 minutes reading about co-founder Arianna Huffington and was surprised to learn she used to be a a bit of a telly personality in 1970s Britain, co-hosting Saturday Night At The Mill, and guest on Call My Bluff etc.
 
The answer is that people have to pay for stuff really isn't it. God knows how that's going to work though - I can sit here and say that and also know that if someone asked me to fork out, say, a quid a day for their coverage I'd probably laugh in their face.

It works for sites like the FT, Economist etc. But their audience is generally affluent enough to justify it.

I can't imagine sites like Buzzfeed or Vice could ever compete here.
 
Both affluent and getting something out of it. B2B and specialist niche work in roughly the same way as the FT and Economist - people pay for the percieved expertise and focus on matters they need to know about which more mass mid-market outlets won't cover properly. See also: Private Eye for the political class.
 
Buzzfeed was mainly 'top 10 this' and 'top 10 that' and loads of other listbait/clickbait. It got old very quickly.

The main Buzzfeed clickbait site is still going strong, it was the news side that was killed off. In their words:

BuzzFeed launched a news section in 2012. It hired a ton of people, opened international offices, produced podcasts and shows, formed a union, won a Pulitzer Prize. Then it shuttered international offices, laid people off, and on Friday, May 5, shut down for good and archived its website.
 
The main Buzzfeed clickbait site is still going strong, it was the news side that was killed off. In their words:

BuzzFeed launched a news section in 2012. It hired a ton of people, opened international offices, produced podcasts and shows, formed a union, won a Pulitzer Prize. Then it shuttered international offices, laid people off, and on Friday, May 5, shut down for good and archived its website.
i wonder how much of that was based on the common speculative tech model of spend money you dont make and see what happens in the future
 
The main Buzzfeed clickbait site is still going strong, it was the news side that was killed off. In their words:

BuzzFeed launched a news section in 2012. It hired a ton of people, opened international offices, produced podcasts and shows, formed a union, won a Pulitzer Prize. Then it shuttered international offices, laid people off, and on Friday, May 5, shut down for good and archived its website.

It's a real shame that part of the operation wasn't able to carry on.
 
I was watching a (very good) video by Vice the other day and wondering how they hell they funded this stuff. I guess the answer is that they couldn't.
 
Liz Heron tweeted it herself, incredibly enough. It seems that she is too stupid to understand the problem, and sincerely believed it reflects well on her:



I am aware of that tweet, it doesn't 'boast about how "diverse" they are', as you dishonestly claimed.
 
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