Don't have much to add to the thread except to laugh at all the olds claiming that cyber isn't a real thing, or hasn't been a real thing for 20+ years.
My organisation has had a head of cyber security for 5+ years now and offers an MSc in it. It's one of the fastest growing areas of IT at the moment, and there's a massive lack of expertise and talent, so it's no surprise that there's a drive to get people trained/recruited in that area.
Shit advert though obvs, and doesn't mean people could/should ditch their careers in the arts and be parachuted into cyber security with minimal retraining.
Think the point is that talking about 'cyber' on its own doesn't mean anything. Cyber security, cyber crime, cyber whatever, sure. But saying 'you have a job or work in cyber', nah. I've never ever heard someone who works in the industry say they 'work in cyber'. (We're mainly assuming they mean 'cyber security' because that's what makes most sense in this context.)