On 6 March 1987, the Townsend Thoresen branded roll on/roll off car ferry Herald of Free Enterprise capsized just outside Zeebrugge's harbour about 25 minutes after departure. A subsequent inquiry determined that the ship's bow doors had been left open allowing water to get onto the car deck. 193 people died as a result of the sinking.
At the time of the sinking, the operating company, P&O European Ferries (Dover) Ltd were rebranding the Townsend Thoresen ferries. This was expedited rapidly due to the negative publicity that the disaster had caused to the Townsend Thoresen brand.
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