Maybe the Loughborough Junction Co-op, or their newspaper wholesalers, are "powered by" an algorithm which picked up on the Loughborough Farm?
As an aside, I went to the Lambeth Archives listed open afternoon at the
South London Botanical Institute (which was founded by the man who devised the
Great Hedge of India).
The people at the institute were very welcoming, happy to explain the history and present work of the Institute, which is now less of a library and more of an educational resource for schools etc.
They had a nice outside garden at the back with labelled sample plants. For some reason I felt drawn to the "Poisonous Plants" section. There was Poison Ivy, Bella Donna, Cuckoo Pint and some I hadn't heard of.
One of the sample beds was devoted to Chillis - with a legend stating how muh of the earth's surface was devoted to growing them.