Blatant corruption. No tender process? wtaf? bordering on criminally irresponsible.
Tbf the British state's often sidestepped its normal processes in an emergency and that's okay when there's a genuine need to obtain something in a hurry, but 'focus group research' hardly sounds like something that's so desperately needed that it can't go through competitive tender.
I'd have said the current lot in government stepped over the line into criminal irresponsibility several years ago tbh.