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I would say that they're a little bit more dense / aldente if you will version of a bread bun. I honestly don't know why they're called muffinsI don't think I've ever seen those, I assume they are less dense than a regular English muffin (which I think would be a bit much as a burger bun)?
Will keep an eye open for them.
They hold their shape, taste great, basically I'm sold - Tesco's round out way stock them