There’s a good chance that, as a reader of Pub & Bar, you’re already familiar with Be At One. The blue and gold logo is fairly renowned throughout the industry and as the business opens up in far-reaching cities of the UK (there are now over 30 bars in operation), the brand identity and association is only going to grow stronger. Is this a positive for the directors? Locke wants each venue to be the favourite bar of people in that area, not necessarily because they’ve been to a Be At One in another city, but because it’s their bar in their own town. A modern-day local. However, Be At One is a brand, and it’s the existing brand credentials that have allowed the business to succeed to the extent that it already has. Can a well recognised bar brand really be perceived as individual by the guest? Can it really be a ‘proper local’ if people in the next city have one as well?
- there are already enough of them in London, for people that want that sort of thing.
