Picturehouse management implied they were the ones being unfairly victimised. The company asserted that, once paid breaks are added in, its hourly wages of £9.30 in London and £8.36 elsewhere were equivalent to £9.92 and £8.92 over an eight-hour shift and that these had been agreed with its own in-house union, The Forum (described by protesters as a “sham union”). Its basic rates of hourly pay were also higher than at Cineworld or Odeon — and at many other independent venues in London. The company also described itself as “one of the highest-paying employers in the cinema industry”.
To some observers, the management’s refusal to come to an agreement with the protesters was baffling. If the cinema chain really was paying the equivalent of the Living Wage, as it claimed, why not then just pay the actual Living Wage? That would end the dispute.