This has really eaten into their profits and thus their sustainability as a small local independent shop. They recognise the problem themselves.
Their niche USP is their herbs. People still go there to buy their cooking herbs and spices, and also medicinal herbs too. The fact that you can buy half an ounce of woodruff or whatever makes them pretty unique, but there’s no profit in that.
The fact that the herb counter is self service is pretty special too. People really like that, and on the whole no one takes the piss, cos they value the fact that the shop trusts them. They’ve also got a good range of medicinal tea mixes, and the recipes are unique to BWF. Sadly, they’ve had a lot of issues with supply so they often don’t have a full complement of herbs available.
Baldwin’s model is really different (you have to tell them what you want at the counter and then get handed your pack of herbs), and there’s nowhere cheaper. Maitre Health Centre in Streatham has a herbal apothecary at the back, but you’re (usually) buying tinctures there, which are yet more pricey. They do have qualified herbalists on site though, and you only pay for the medicine, not the consultation.
There are a few other places in Brixton where you can by herbal medicine (Pempamsie on Brixton Hill, the Herb Man on Pope’s Road, and a shop near the Rec too), but only BWF is self service and there’s often a busy crowd round the table sharing information and news with each other.