scifisam
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Always assumed it was a contraction of breakfast and lunch so pre-noon, but not going to read the article.
The stupid title probably isn't down to the writer (because yes, that where the word comes from), but he does say this:
“Sometimes when you roll out of bed there’s nothing better than cooking a great brunch in your own surroundings."
No, that's called breakfast. And well done you, you sometimes make a fry up. We can all learn from this food guru.