Except behind the rear seats is normally the load compartment. They're being deliberately obtuse at best there, redefining what a boot is, outright lies at worst.
The main point being that it's rather larger than the battery in a petrol powered car, and more akin to what a Prius uses. Now the Prius is a decent bit of engineering and they hide it away under the car and sacrifice a bit of fuel space for it (it's more efficient, so it needs less fuel anyhow). I can't apologise for the Mirai's shit design that makes it take up boot space.
I would say that it's a bad example, but it's the best selling fuel cell car in the world so it has to be representative.