Pickman's model
Starry Wisdom
might have something to do with the cheapest pack of fags being round a tenner.Anecdotally I think the plain packaging and no displaying of fags has made a massive difference to kids taking up smoking. My partner is 51 and started smoking aged 9. I am 40 and started when I was 14. My eldest is 14 and none of her pals smoke and you don't see kids hanging about smoking at lunchtime anymore.
tobacco advertising's non-existent: except where so many characters smoke, for example in 'i know who you are' there's people smoking almost constantly. in peaky blinders there's people smoking almost constantly. in sons of anarchy... the cigarettes are there.