The majority of the population want to try something different, but the problem appears to be the politicians and their fear that they will be committing political suicide.
It's not the population Brand needs to fine-tune his message for, it's the politicians.
What I found encouraging is that there is politicians who are willing to work with Brand on changing the message.
Also, as Brand has realised - his arguement and dare I say the common pro legalisation arguement, is focusing too much on the victim addict. One legalisation opponent pointed out, that when you make laws, it's a numbers game...so not only do you have to take into account the welfare of addicts, but you also have to take into consideration those who aren't.
The pro legalisation camp has homework to do concerning non drug users. Will the kids really be safe? If the answer is yes, then how?
The answer is most probably in Portugal.