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Hawking's Angry Eyebrow
mediaguardianunlimited said:Compromise deal struck over TV football rights
Tara Conlan
Thursday November 17, 2005
The Premier League has reached a settlement with the European commission over the television rights to live Premiership games.
After months of wrangling, the EC today claimed the compromise deal would give fans "greater choice and better value".
The deal is also set to end BSkyB's exclusive 13-year hold on live coverage of top-flight English football.
The competition commissioner, Neelie Kroes, said although the league's improved offer brought "this long-running case closer to a satisfactory outcome" the decision still needed to be ratified by the commission's member states. The commission will then issue a final decision "no later than the first quarter of 2006".
Rights to the 2007/08 season will be offered in a "fair and transparent" way, the commission said today.
The league is offering to sell live games in six "balanced" packages with no one bidder allowed to buy all six.
Although details of what games will be in each package have not been revealed, the fact the league says they will be "balanced" will allay the EC's fear that a rival to Sky will be left to pick up a "runt" package of the least popular games.
"The commitments offered by the Premier League should ensure that the media rights are sold in a fair and transparent manner and give British football fans greater choice and better value," said Ms Kroes in a statement this afternoon.
"The European commission has received improved commitments from the English Football Association Premier League (FAPL) regarding the sale of the FAPL's media rights for the 2007 season onwards.
"The commitments follow an investigation by the commission, under EC Treaty competition rules on restrictive business practices (Article 81), into the sale by the FAPL of media rights to the Premier League competition on behalf of the individual clubs."
The EC said a trustee will be appointed to ensure the Premier League sticks by its commitment.
"Live TV rights will be sold in six balanced packages with no one bidder being allowed to buy all six packages. Packages will be sold to the highest standalone bidder for each package, and bids other than simple standalone bids will be disregarded. The auction will be monitored by a trustee, selected by the commission, who will report to the commission as to whether the commitments entered into by the FAPL have been followed."
The Premier League chairman, Richard Scudamore, outlined the compromise deal to club chairmen today.
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http://media.guardian.co.uk/broadcast/story/0,7493,1644718,00.html